Bread & Cereal Products - Lebanon

Lebanon

Highlights

Revenue in the Bread & Cereal Products Market is projected to reach US$21.62m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.05%, resulting in a projected market volume of US$29.47m by 2029.
With a projected market volume of US$57.58bn in 2025, most revenue is generated China.
In the Bread & Cereal Products Market, the number of users is expected to amount to 360.8k users by 2029.
User penetration will be 6.2% in 2025 and is expected to hit 7.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$73.46.

Definition:

The eCommerce market Bread & Cereal Products includes the digital sale of fresh bread and bread rolls, rice, pasta, breakfast cereals, and other cereal products such as flour, baking flour, semolina, couscous, and bulgur. Cereal products such as cakes, cookies, crackers, and pretzels are not included in this but can be found in the Confectionery & Snacks market.

Structure:

The eCommerce market for Bread & Cereal Products consists of five different markets:

The Bread market includes staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.
The Breakfast Cereals market contains all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.
The Pasta market comprises all types of food made from a mixture of flour and water that is formed into various shapes. This segment covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market includes several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Other Bread & Cereal Products market contains several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

Bread & Cereal Products comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bread & Cereal Products eCommerce Market in Lebanon is witnessing moderate growth, fueled by increasing consumer demand for convenient online shopping, greater health consciousness, and the rising popularity of diverse cereal options tailored to local tastes.

Customer preferences: Consumers in Lebanon are increasingly prioritizing health and wellness, resulting in a shift towards organic and whole-grain bread and cereal options in the eCommerce market. This trend is influenced by a growing awareness of nutrition, particularly among younger demographics seeking healthier lifestyle choices. Additionally, the rise of busy urban living has sparked interest in convenient meal solutions, prompting brands to offer ready-to-eat cereals and easy-to-prepare bread products that cater to local flavors and preferences, enhancing the online shopping experience.

Trends in the market: In Lebanon, the Bread & Cereal Products eCommerce Market is experiencing a notable shift towards health-conscious offerings, driven by consumers' increasing prioritization of nutrition and wellness. This trend is particularly evident among younger demographics, who are seeking organic, whole-grain options that align with their lifestyle choices. Furthermore, the demand for convenience is rising, with brands responding by introducing ready-to-eat cereals and quick-preparation bread products that reflect local flavors. As these trends continue to evolve, industry stakeholders must adapt their strategies to meet consumer preferences, emphasizing quality, accessibility, and innovation in their eCommerce offerings.

Local special circumstances: In Lebanon, the Bread & Cereal Products eCommerce Market is shaped by the country's rich culinary heritage and diverse agricultural landscape. The Mediterranean diet's influence drives demand for traditional products infused with modern health trends, such as gluten-free and high-fiber options. Moreover, economic challenges and political instability have prompted consumers to seek affordable, locally-sourced alternatives, fostering a preference for small-scale producers. Regulatory frameworks around food safety and labeling also play a crucial role, impacting the trust consumers place in eCommerce offerings.

Underlying macroeconomic factors: The Bread & Cereal Products eCommerce Market in Lebanon is significantly impacted by macroeconomic factors, including inflation rates, currency fluctuations, and overall economic stability. The country's ongoing economic crisis has led to decreased consumer purchasing power, prompting a shift toward budget-friendly and locally-sourced products. Additionally, global trends in health consciousness and sustainability are influencing consumer preferences, creating demand for organic and health-oriented cereal options. Fiscal policies aimed at stimulating local agriculture and reducing import reliance further shape the market landscape, while regulatory frameworks governing food safety ensure consumer trust in eCommerce transactions, thereby supporting market growth.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Bread & Cereal Products - Lebanon

Revenue

Analyst Opinion

Sales Channels

Users

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Methodology

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