The Matchmaking market in Suriname is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Suriname have shifted towards online matchmaking platforms, as individuals seek convenient and efficient ways to find compatible partners. The rise of digital technology and increased internet penetration have made it easier for people to connect with potential partners online. This shift in preference is also driven by the younger generation's inclination towards using technology for various aspects of their lives, including dating and relationships. Trends in the market indicate a growing demand for niche matchmaking services in Suriname. As individuals become more specific in their preferences and requirements for a partner, niche matchmaking platforms catering to specific demographics or interests are gaining popularity. These platforms offer a more tailored approach to matchmaking, increasing the chances of finding a compatible partner. Additionally, there is an increasing acceptance and openness towards online dating and matchmaking in Suriname. As societal norms evolve, the stigma surrounding online matchmaking is diminishing, leading to a greater number of individuals embracing these platforms as a legitimate way to find love and companionship. Local special circumstances in Suriname, such as a relatively small population and limited social opportunities, contribute to the growth of the matchmaking market. In a smaller community, it can be challenging to meet new people and expand one's social circle. Matchmaking platforms provide a solution by connecting individuals who may not have crossed paths otherwise, expanding the pool of potential partners. Underlying macroeconomic factors also play a role in the development of the matchmaking market in Suriname. Economic growth and increasing disposable incomes have led to a greater focus on personal happiness and fulfillment. As individuals prioritize their personal lives and relationships, the demand for matchmaking services increases. In conclusion, the Matchmaking market in Suriname is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of niche matchmaking services, increasing acceptance of online dating, limited social opportunities, and economic factors all contribute to the market's expansion.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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