Casual Dating - Suriname

  • Suriname
  • Revenue in the Casual Dating market is projected to reach US$2.47k in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.85%, resulting in a projected market volume of US$2.25k by 2029.
  • In the Casual Dating market, the number of users is expected to amount to 10.5k users by 2029.
  • User penetration will be 1.5% in 2024 and is expected to hit 1.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$0.26.
  • In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
  • With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.
 
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Analyst Opinion

The Online Dating market in Suriname is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Online Dating market in Suriname are shifting towards more convenient and efficient ways of finding potential partners. With the increasing digitalization and connectivity in the country, people are turning to online platforms to meet and connect with others. This shift is driven by the desire for a wider pool of potential partners, the convenience of browsing and interacting with others from the comfort of one's own home, and the ability to filter and match with individuals based on specific criteria. Trends in the Online Dating market in Suriname reflect global patterns, with the rise of mobile dating applications being particularly prominent. These apps provide users with a seamless and user-friendly experience, allowing them to easily swipe through profiles and connect with others. The popularity of these apps can be attributed to their accessibility, as they can be used anytime and anywhere, as well as their ability to cater to a younger demographic who are more comfortable with mobile technology. Local special circumstances in Suriname also contribute to the development of the Online Dating market. Suriname has a diverse population with various ethnicities and cultures, and online dating platforms provide a space for individuals to connect with others who share similar backgrounds or interests. This is particularly relevant in a country where traditional matchmaking methods may not always be effective or accessible. Underlying macroeconomic factors also play a role in the growth of the Online Dating market in Suriname. As the country's economy continues to develop, there is an increase in disposable income and spending power among the population. This allows individuals to invest in online dating services and subscriptions, further driving the market's growth. In conclusion, the Online Dating market in Suriname is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the country continues to embrace digitalization and connectivity, the market is expected to expand further, providing opportunities for both local and international players in the industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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