The Matchmaking market in North Macedonia has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in North Macedonia have shifted towards online dating platforms, as people are becoming more comfortable with using technology to meet potential partners. This trend is in line with the global market, where online dating has become the preferred method of finding a romantic partner. The convenience and accessibility of these platforms, coupled with the ability to connect with a larger pool of potential matches, have made them increasingly popular among North Macedonian singles. In addition to online dating platforms, matchmaking services that cater to specific demographics or interests have also gained traction in the North Macedonian market. These services offer a more personalized approach to matchmaking, taking into account factors such as shared values, hobbies, and lifestyle preferences. This trend reflects a growing demand for tailored matchmaking experiences, as individuals seek to find partners who align with their specific interests and goals. The Matchmaking market in North Macedonia is also influenced by local special circumstances. The country's relatively small population and close-knit communities contribute to a more traditional approach to dating and relationships. While online dating platforms have gained popularity, many individuals still rely on social networks and introductions from friends and family to meet potential partners. This preference for more traditional methods of matchmaking creates a unique market dynamic in North Macedonia, with a mix of online and offline approaches coexisting. Underlying macroeconomic factors also play a role in the development of the Matchmaking market in North Macedonia. Economic growth and increasing disposable incomes have led to a greater emphasis on personal happiness and well-being. As a result, individuals are more willing to invest time and resources into finding a compatible partner. This has created a favorable environment for the growth of the Matchmaking market, as people are more willing to pay for matchmaking services or subscriptions to online dating platforms. In conclusion, the Matchmaking market in North Macedonia is experiencing growth due to changing customer preferences, the popularity of online dating platforms, and the influence of local special circumstances. As technology continues to advance and societal norms evolve, the market is expected to continue expanding in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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