The Matchmaking market in Kazakhstan is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Matchmaking market in Kazakhstan are shifting towards online platforms and mobile applications. With the increasing use of smartphones and the internet, more people are turning to online platforms to find potential partners. These platforms offer convenience, a wider pool of potential matches, and the ability to connect with others from the comfort of their own homes. Additionally, the younger generation, who are more tech-savvy, are more inclined to use online platforms for matchmaking purposes. Trends in the market include the rise of niche matchmaking services catering to specific demographics or interests. As people become more specific in their preferences, there is a growing demand for specialized matchmaking services that cater to specific religious, cultural, or lifestyle preferences. These niche services provide a more targeted approach to matchmaking, increasing the chances of finding a compatible partner. Furthermore, there is a growing trend of matchmaking services offering additional features such as personality tests, compatibility algorithms, and coaching services to enhance the matchmaking process. Local special circumstances in Kazakhstan also contribute to the development of the Matchmaking market. The country has a relatively small population, which can make it challenging to find compatible partners through traditional means. This has led to an increased reliance on matchmaking services to expand the pool of potential matches. Additionally, cultural factors, such as the importance of family and community in decision-making, have also contributed to the popularity of matchmaking services. Matchmaking services provide a platform for individuals to find partners who are compatible not only on a personal level but also on a cultural and familial level. Underlying macroeconomic factors also play a role in the development of the Matchmaking market in Kazakhstan. The country's growing economy has led to an increase in disposable income, allowing individuals to invest in matchmaking services. Additionally, the increasing urbanization and modernization of the country have led to changes in social dynamics, with more people prioritizing career and education over traditional matchmaking methods. This has further fueled the demand for matchmaking services as individuals seek alternative ways to find compatible partners. In conclusion, the Matchmaking market in Kazakhstan is experiencing growth and development due to shifting customer preferences towards online platforms, emerging trends in niche matchmaking services, local special circumstances such as a small population and cultural factors, and underlying macroeconomic factors such as a growing economy and changing social dynamics.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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