Matchmaking - Kazakhstan

Kazakhstan

Highlights

Revenue in the Matchmaking market is projected to reach US$6.37m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.36%, resulting in a projected market volume of US$6.49m by 2029.
In the Matchmaking market, the number of users is expected to amount to 139.3k users by 2029.
User penetration will be 0.6% in 2024 and is expected to hit 0.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$50.51.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Kazakhstan has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Kazakhstan, as in many other countries, there has been a shift in customer preferences when it comes to dating. Traditional dating methods, such as meeting through friends or family connections, are becoming less common, while online dating is gaining traction. This shift can be attributed to several factors, including the convenience and efficiency of online dating platforms, which allow individuals to connect with potential partners from the comfort of their own homes. Additionally, the younger generation in Kazakhstan is more open to exploring casual relationships and is less focused on long-term commitments at an early age.

Trends in the market: One of the key trends in the Casual Dating market in Kazakhstan is the increasing use of mobile dating apps. These apps provide a convenient way for individuals to connect with others who share similar interests and preferences. The popularity of mobile dating apps can be attributed to the widespread use of smartphones in the country, as well as the growing acceptance of online dating as a legitimate way to meet potential partners. Another trend in the market is the rise of niche dating platforms catering to specific interests or demographics. This includes platforms for individuals with specific hobbies or interests, as well as platforms for specific age groups or religious communities. These niche platforms allow individuals to find like-minded partners and enhance their chances of finding a compatible match.

Local special circumstances: Kazakhstan is a diverse country with a mix of traditional and modern values. While traditional values still hold significance in many parts of the country, there is also a growing acceptance of more liberal attitudes towards dating and relationships, particularly among the younger generation. This cultural shift has contributed to the growth of the Casual Dating market in Kazakhstan.

Underlying macroeconomic factors: The growing middle class in Kazakhstan has also played a role in the development of the Casual Dating market. As disposable incomes rise, individuals have more financial resources to spend on leisure activities, including dating. This has created a demand for casual dating services and has attracted both local and international players to the market. In conclusion, the Casual Dating market in Kazakhstan is developing in response to changing customer preferences, with a shift towards online dating platforms and a growing acceptance of casual relationships. The increasing use of mobile dating apps and the rise of niche dating platforms are key trends in the market. Additionally, the cultural shift towards more liberal attitudes towards dating and relationships, combined with the growing middle class and rising disposable incomes, have contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.