The Matchmaking market in Ireland has been steadily growing in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Matchmaking market have shifted towards more personalized and efficient services. With busy lifestyles and a desire for convenience, individuals are increasingly turning to matchmaking services to help them find compatible partners. This trend is not unique to Ireland, but is seen worldwide as people seek alternative ways to meet potential partners in a digital age. In addition, there is a growing acceptance and normalization of online dating and matchmaking services, which has further fueled the demand in the market. Trends in the Irish Matchmaking market reflect the global shift towards online platforms and mobile applications. Traditional matchmaking methods are being replaced by digital platforms that offer a wider pool of potential partners and more efficient matching algorithms. This allows individuals to easily connect with others who share similar interests and values, increasing the likelihood of finding a compatible partner. Furthermore, the use of mobile applications has made matchmaking more accessible and convenient, enabling users to search for potential matches anytime and anywhere. Local special circumstances in Ireland also contribute to the development of the Matchmaking market. The country's relatively small population and tight-knit communities create a demand for matchmaking services that can connect individuals who may not have crossed paths otherwise. Matchmaking events and festivals, such as the Lisdoonvarna Matchmaking Festival, have become popular attractions for both locals and tourists, further boosting the market. Underlying macroeconomic factors play a role in the growth of the Matchmaking market in Ireland. The country's strong economy and low unemployment rate provide individuals with the financial stability and disposable income to invest in matchmaking services. Additionally, Ireland's growing tourism industry attracts a diverse range of visitors who may be interested in exploring the local dating scene, contributing to the demand for matchmaking services. In conclusion, the Matchmaking market in Ireland is experiencing growth due to changing customer preferences, trends towards online platforms, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal attitudes towards matchmaking evolve, the market is likely to continue expanding in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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