The Online Dating market in Ireland has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating as a mainstream way to meet potential partners. Customer preferences in the Irish online dating market have shifted towards convenience and efficiency. With busy lifestyles and a desire for instant gratification, more people are turning to online dating platforms to meet new people. The ability to browse through profiles and connect with potential matches from the comfort of their own homes has become increasingly appealing to Irish singles. Another factor driving the growth of the online dating market in Ireland is the increasing acceptance of online dating as a legitimate way to find love. In the past, there may have been a stigma attached to online dating, but this is gradually fading as more people have successful experiences and share positive stories. As a result, there is a growing pool of Irish singles who are open to trying online dating and are actively seeking out these platforms. Trends in the Irish online dating market reflect global trends, with the rise of mobile dating apps being a key driver of growth. The convenience and accessibility of mobile apps have made it easier than ever for Irish singles to connect with potential matches on the go. This trend is likely to continue as mobile usage continues to rise and people become more comfortable with using their smartphones for all aspects of their lives, including dating. Local special circumstances in Ireland, such as the country's relatively small population and close-knit communities, may also contribute to the growth of the online dating market. In a smaller dating pool, online dating platforms can provide a wider range of potential matches and increase the chances of finding a compatible partner. Additionally, the close-knit nature of Irish communities may make it more difficult for singles to meet new people organically, making online dating an attractive alternative. Underlying macroeconomic factors, such as rising internet penetration and increasing smartphone adoption, are also driving the growth of the online dating market in Ireland. As more people gain access to the internet and smartphones, the potential customer base for online dating platforms expands. This, coupled with the increasing acceptance and popularity of online dating, creates a favorable environment for the growth of the market. Overall, the Online Dating market in Ireland is experiencing significant growth due to changing customer preferences, the increasing acceptance of online dating, and underlying macroeconomic factors. The convenience and efficiency of online dating platforms, coupled with the rise of mobile dating apps, are driving this growth. Additionally, local special circumstances in Ireland, such as the small population and close-knit communities, contribute to the appeal of online dating. With these factors in play, the online dating market in Ireland is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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