The Matchmaking market in Bosnia and Herzegovina has been experiencing significant growth in recent years.
Customer preferences: Bosnia and Herzegovina has a relatively young population, with a large percentage of individuals in their late teens and early twenties. This younger demographic is increasingly turning to online platforms and mobile applications to meet potential partners. The convenience and accessibility of these platforms, combined with the desire for a more efficient way to find a compatible partner, have driven the demand for matchmaking services in the country.
Trends in the market: One of the key trends in the matchmaking market in Bosnia and Herzegovina is the growing popularity of online dating platforms. These platforms offer a wide range of features and services, such as advanced search filters and compatibility algorithms, which help users find potential partners based on their preferences and interests. Additionally, the rise of social media and the increasing use of smartphones have made it easier for individuals to connect with others and explore potential romantic relationships. Another trend in the market is the increasing focus on personalized matchmaking services. While online dating platforms offer a convenient way to meet new people, some individuals prefer a more personalized approach to finding a partner. This has led to the emergence of professional matchmaking agencies in Bosnia and Herzegovina, which provide personalized matchmaking services tailored to the specific needs and preferences of their clients. These agencies often employ relationship experts and psychologists who use various assessment tools and techniques to match individuals based on compatibility factors such as values, interests, and personality traits.
Local special circumstances: Bosnia and Herzegovina has a unique cultural and social landscape that influences the matchmaking market. The country has a diverse population with different religious and ethnic backgrounds, which can impact the preferences and expectations of individuals when it comes to finding a partner. Additionally, Bosnia and Herzegovina has a traditional society where family values and social connections play a significant role in matchmaking. Many individuals still rely on their families and social networks to help them find a suitable partner, which can influence the demand for matchmaking services.
Underlying macroeconomic factors: The growing matchmaking market in Bosnia and Herzegovina can also be attributed to several underlying macroeconomic factors. The country has experienced economic growth in recent years, which has led to an increase in disposable income and a higher standard of living for many individuals. As a result, more people are willing to invest in matchmaking services as they see it as a worthwhile investment in their personal lives. Additionally, the increasing urbanization and modernization of the country have changed the social dynamics and made it more challenging for individuals to meet potential partners through traditional means, further driving the demand for matchmaking services. In conclusion, the matchmaking market in Bosnia and Herzegovina is developing rapidly due to the preferences of the younger population for online platforms and personalized services. The growing popularity of online dating platforms and the increasing focus on personalized matchmaking services are key trends in the market. The unique cultural and social landscape of the country, along with underlying macroeconomic factors such as economic growth and urbanization, also contribute to the development of the matchmaking market in Bosnia and Herzegovina.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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