Market Insights eCommerce Dating Services

Matchmaking - Bosnia and Herzegovina

Bosnia and Herzegovina

Revenue in the Matchmaking market is projected to reach US$0.68m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.30%, resulting in a projected market volume of US$0.67m by 2029.
In the Matchmaking market, the number of users is expected to amount to 16.8k users by 2029.
User penetration will be 0.5% in 2024 and is expected to hit 0.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$39.28.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in Bosnia and Herzegovina has been experiencing significant growth in recent years. Customer preferences are shifting towards more casual and non-committal relationships, leading to a surge in demand for casual dating platforms and services. This trend is influenced by a combination of global factors and local special circumstances.

Customer preferences: In Bosnia and Herzegovina, there has been a shift in customer preferences towards more casual and non-committal relationships. This can be attributed to changing societal attitudes towards dating and relationships, as well as the increasing influence of Western culture. Customers are seeking more freedom and flexibility in their dating lives, and casual dating provides an avenue for this.

Trends in the market: One of the major trends in the Casual Dating market in Bosnia and Herzegovina is the rise of online dating platforms and apps. These platforms provide a convenient and discreet way for individuals to connect with like-minded people for casual dating. The ease of use and wide range of options available on these platforms have contributed to their popularity. Another trend in the market is the increasing number of specialized casual dating services catering to specific niches. This includes platforms that cater to specific age groups, interests, or sexual orientations. This trend reflects the growing demand for more personalized and tailored experiences in the casual dating market.

Local special circumstances: Bosnia and Herzegovina is a country that has experienced significant political and social changes in recent years. This has led to a more open and liberal society, where individuals have more freedom to explore their personal relationships. The increasing acceptance of casual dating is a reflection of this changing social landscape.

Underlying macroeconomic factors: The growing Casual Dating market in Bosnia and Herzegovina can also be attributed to underlying macroeconomic factors. As the country's economy continues to develop and people have more disposable income, they are able to spend more on leisure activities, including dating. This has contributed to the growth of the casual dating market as individuals are willing to invest in experiences and relationships. In conclusion, the Casual Dating market in Bosnia and Herzegovina is experiencing significant growth due to changing customer preferences, the rise of online dating platforms, and the country's evolving social landscape. The increasing acceptance of casual dating, along with the availability of specialized services, has created a thriving market for individuals seeking non-committal relationships.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.