The Online Dating market in Bosnia and Herzegovina is experiencing steady growth due to changing customer preferences and the increasing popularity of online dating platforms.
Customer preferences: In Bosnia and Herzegovina, there is a growing acceptance and adoption of online dating as a way to meet potential partners. This is driven by changing societal norms, where individuals are increasingly open to exploring different avenues to find love and companionship. Online dating platforms provide a convenient and efficient way for people to connect with others who share similar interests and values. Additionally, the anonymity and privacy offered by these platforms appeal to individuals who may be hesitant to approach potential partners in traditional offline settings.
Trends in the market: One of the key trends in the Online Dating market in Bosnia and Herzegovina is the rise of niche dating platforms catering to specific interests and demographics. These platforms target specific groups such as religious communities, professionals, and LGBTQ+ individuals, providing them with a more tailored and focused dating experience. This trend is driven by the desire for individuals to connect with like-minded people who share similar values and interests. Another trend in the market is the increasing use of mobile dating applications. With the widespread availability of smartphones and the convenience they offer, more people are turning to mobile apps to find potential partners. These apps provide a seamless and user-friendly experience, allowing users to browse profiles, chat, and arrange dates on the go. The popularity of mobile dating apps is expected to continue growing, as they offer a convenient and efficient way to meet new people.
Local special circumstances: Bosnia and Herzegovina has a unique cultural and societal context that influences the Online Dating market. The country has a diverse population with different ethnic, religious, and cultural backgrounds. This diversity creates a demand for online dating platforms that cater to specific communities and preferences. Additionally, the country has a relatively young population, with a high percentage of individuals in the dating age range. This provides a large pool of potential users for online dating platforms.
Underlying macroeconomic factors: The growing Online Dating market in Bosnia and Herzegovina is also influenced by underlying macroeconomic factors. The country has been experiencing economic growth in recent years, which has led to an increase in disposable income and a higher standard of living for many individuals. This allows people to invest in their personal lives and seek out relationships through online dating platforms. Additionally, the widespread access to the internet and advancements in technology have made online dating more accessible to a larger portion of the population. In conclusion, the Online Dating market in Bosnia and Herzegovina is developing due to changing customer preferences, including a growing acceptance of online dating and the popularity of niche dating platforms. The rise of mobile dating applications and the country's unique cultural context also contribute to the growth of the market. Furthermore, underlying macroeconomic factors such as economic growth and increased internet access play a significant role in the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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