Online Dating - Angola

Angola

Highlights

Revenue in the Online Dating market is projected to reach US$1.53m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.09%, resulting in a projected market volume of US$1.87m by 2029.
In the Online Dating market, the number of users is expected to amount to 2.2m users by 2029.
User penetration will be 4.4% in 2024 and is expected to hit 5.1% by 2029.
The average revenue per user (ARPU) is expected to amount to US$0.93.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.7%, the user penetration in the Online Dating market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Angola is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Angola, there is a growing demand for matchmaking services as more individuals are seeking meaningful relationships and companionship. With the rise of digital platforms and increased internet penetration, people are turning to online matchmaking services to find compatible partners. This shift in customer preferences towards online platforms is driven by convenience, wider choice of potential partners, and the ability to connect with others from different regions and backgrounds.

Trends in the market: One of the key trends in the matchmaking market in Angola is the increasing adoption of mobile dating apps. These apps provide a user-friendly interface and allow individuals to connect with potential partners on the go. The ease of use and accessibility of these apps have made them popular among the younger population in Angola. Another trend in the market is the rise of niche matchmaking services. These services cater to specific demographics or interests, such as religious or cultural matchmaking, LGBTQ+ matchmaking, and professional matchmaking. By targeting specific groups, these services are able to provide more tailored and personalized matchmaking experiences, which are highly valued by customers.

Local special circumstances: Angola is a country with a diverse population and rich cultural heritage. This diversity creates a need for specialized matchmaking services that cater to different cultural and religious backgrounds. Matchmaking services that understand and respect these cultural nuances are more likely to succeed in the Angolan market. Additionally, Angola has a relatively young population, with a large percentage of the population under the age of 30. This demographic trend contributes to the growing demand for matchmaking services, as young people are more likely to seek out romantic relationships and companionship.

Underlying macroeconomic factors: The economic growth and increasing disposable income in Angola have also played a role in the development of the matchmaking market. As individuals have more financial resources, they are more willing to invest in matchmaking services to find compatible partners. This has created a favorable environment for matchmaking companies to thrive and expand their services in the country. Furthermore, the improving internet infrastructure and increased smartphone penetration have made online matchmaking services more accessible to a larger population in Angola. As more people gain access to the internet and smartphones, the potential customer base for matchmaking services continues to grow. In conclusion, the matchmaking market in Angola is experiencing growth and development due to changing customer preferences, emerging trends such as mobile dating apps and niche matchmaking services, local special circumstances including cultural diversity and a young population, and underlying macroeconomic factors such as economic growth and improved internet infrastructure. These factors are driving the demand for matchmaking services and creating opportunities for companies in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.