The Online Dating market in Angola has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.
Customer preferences: Angolan customers are increasingly turning to online dating platforms to meet new people and form romantic relationships. This shift in customer preferences can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms have made it easier for individuals to connect with potential partners. These platforms offer a wide range of features, such as matchmaking algorithms and messaging systems, which enhance the overall user experience. Additionally, the stigma associated with online dating has decreased, leading to a greater acceptance and adoption of these platforms among Angolan customers.
Trends in the market: One notable trend in the Online Dating market in Angola is the rise of niche dating platforms catering to specific interests or demographics. These platforms target niche markets, such as religious or ethnic communities, and provide specialized features and services tailored to the needs of these groups. This trend reflects the growing demand for more personalized and targeted online dating experiences. Additionally, there has been an increase in the use of mobile dating apps, as more Angolan customers access online dating platforms through their smartphones. This trend is driven by the widespread availability of affordable smartphones and the growing usage of mobile internet in Angola.
Local special circumstances: Angola is a country with a young population, and this demographic factor has contributed to the growth of the Online Dating market. Younger individuals are more likely to embrace online dating as a way to meet new people and explore romantic relationships. Furthermore, Angola has a relatively high urbanization rate, with a significant proportion of the population residing in cities. This urban environment provides a conducive setting for online dating, as it facilitates the interaction and connection between individuals.
Underlying macroeconomic factors: The growth of the Online Dating market in Angola is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This rise in disposable income allows individuals to allocate a portion of their budget towards online dating services and subscriptions. Additionally, the improving internet infrastructure and connectivity in Angola have made it easier for customers to access online dating platforms and engage in online interactions. These macroeconomic factors create a favorable environment for the development and expansion of the Online Dating market in Angola. In conclusion, the Online Dating market in Angola is experiencing growth due to changing customer preferences, including the increasing acceptance of online dating and the convenience of online platforms. Niche dating platforms and mobile dating apps are emerging as popular trends in the market. The young population and urban environment in Angola contribute to the growth of the market. Moreover, underlying macroeconomic factors, such as economic growth and improved internet infrastructure, support the development of the Online Dating market in Angola.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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