The Casual Dating market in Southern Europe is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in the Casual Dating market have shifted in recent years, with more individuals seeking casual relationships and non-committal encounters. This trend is influenced by a variety of factors, including a growing acceptance of casual dating among younger generations, an increased focus on personal fulfillment and independence, and the rise of online dating platforms. In Southern Europe, where traditional dating norms may be more conservative, the appeal of casual dating is particularly strong among young adults who are exploring their options and embracing a more open-minded approach to relationships. Trends in the market indicate a growing demand for online dating platforms and mobile applications that cater specifically to casual dating. These platforms provide a convenient and discreet way for individuals to connect with like-minded people, facilitating casual encounters and short-term relationships. The ease of use and wide range of options offered by these platforms have contributed to their popularity among Southern European consumers. Additionally, the COVID-19 pandemic has accelerated the adoption of online dating as people seek alternative ways to meet and connect with others during periods of social distancing and lockdowns. Local special circumstances in Southern Europe also contribute to the development of the Casual Dating market. The region's vibrant nightlife culture and social scene create an environment conducive to casual dating and non-committal relationships. This is particularly true in cities known for their lively nightlife, such as Barcelona, Ibiza, and Athens. The warm climate and relaxed lifestyle in Southern Europe further enhance the appeal of casual dating, as people are more inclined to engage in social activities and meet new people. Underlying macroeconomic factors also play a role in the growth of the Casual Dating market in Southern Europe. Economic stability and increasing disposable income enable individuals to pursue leisure activities and invest in their personal lives. As the economy improves and people have more financial resources at their disposal, they are more likely to engage in casual dating and explore new social experiences. In conclusion, the Casual Dating market in Southern Europe is experiencing significant growth and development due to changing customer preferences, the rise of online dating platforms, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected to further expand and diversify, catering to the needs and desires of Southern European consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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