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Matchmaking - MENA

MENA
  • Revenue in the Matchmaking market is projected to reach US$143.20m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.33%, resulting in a projected market volume of US$152.90m by 2029.
  • In the Matchmaking market, the number of users is expected to amount to 0.00 by 2029.
  • User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2029.
  • The average revenue per user (ARPU) is expected to amount to 0.00.
  • In global comparison, most revenue will be generated China (US$1.21bn in 2024).
  • With a projected rate of 0.0, the user penetration in the Matchmaking market is highest 0.0.

Definition:

The Matchmaking market contains online services for the systematic search for partners by means of psychological tests or questionnaires. The main characteristic of these services is the fact that registered members search for life partners who are willing to enter into a long-term committed relationship. Furthermore, matchmaking services automatically recommend potential partners to their users. These suggestions are based primarily on personality tests, which can determine a suitable partner by means of matching algorithms.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Matchmaking for the search for life partners
  • Matchmaking portals and apps that use mathematical algorithms to generate matches

Out-Of-Scope

  • Offline matchmaking services
  • Apps and portals that create matches based on users location (e.g. Spotted)
  • Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
  • Niche dating, such as portals or apps for vegetarians
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Market Insights report

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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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