Market Insights eCommerce Dating Services

Matchmaking - Iran

Iran

Revenue in the Matchmaking market is projected to reach US$7.42m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 15.15%, resulting in a projected market volume of US$15.02m by 2029.
In the Matchmaking market, the number of users is expected to amount to 1,195.0k users by 2029.
User penetration will be 0.8% in 2024 and is expected to hit 1.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$9.83.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in Iran is experiencing significant growth due to changing customer preferences and trends in the market.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships. This can be attributed to a variety of factors, including changing societal norms, increased urbanization, and the influence of Western culture. Many Iranians, particularly the younger generation, are now seeking casual dating experiences that offer freedom and flexibility without the pressure of long-term commitment.

Trends in the market: One of the key trends in the Casual Dating market in Iran is the rise of online dating platforms. With the increasing availability of smartphones and internet access, more Iranians are turning to online platforms to meet potential partners. These platforms provide a convenient and discreet way to connect with others who share similar interests and preferences. Additionally, online dating allows individuals to expand their social circles and meet people outside of their immediate social circles, which was not as easily possible in the past. Another trend in the market is the growing acceptance of casual dating among Iranian society. While traditional values and conservative attitudes still prevail in many aspects of Iranian culture, there is a gradual shift towards more liberal views on relationships and dating. This can be seen in the increasing number of public spaces and venues that cater to casual dating, such as coffee shops and lounges. Additionally, there has been a rise in the number of events and activities specifically designed for casual dating, such as speed dating events or singles parties.

Local special circumstances: Iranian society has its own unique set of cultural and religious norms that influence the Casual Dating market. While there is a growing acceptance of casual dating, there are still certain limitations and expectations that individuals must navigate. For example, premarital sex is considered taboo in Iran, and there is a strong emphasis on maintaining modesty and chastity. As a result, individuals in the Casual Dating market in Iran often seek relationships that are discreet and respectful of these cultural norms.

Underlying macroeconomic factors: The economic situation in Iran has also played a role in the development of the Casual Dating market. Economic challenges, such as high unemployment rates and limited job opportunities, have led to a delay in marriage for many Iranians. As a result, individuals are more likely to engage in casual dating as a way to meet their emotional and social needs while they focus on their careers and financial stability. Additionally, the rising cost of living and the challenges of finding affordable housing have also contributed to the appeal of casual dating, as it provides a more flexible and cost-effective alternative to traditional relationships. Overall, the Casual Dating market in Iran is experiencing growth due to changing customer preferences, the rise of online dating platforms, a growing acceptance of casual dating in society, and underlying macroeconomic factors. While there are still cultural and religious considerations that individuals must navigate, the market is evolving to meet the needs and desires of Iranians seeking casual dating experiences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.