Matchmaking - Greece

Greece

Highlights

Revenue in the Matchmaking market is projected to reach US$4.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.30%, resulting in a projected market volume of US$4.73m by 2029.
In the Matchmaking market, the number of users is expected to amount to 129.7k users by 2029.
User penetration will be 1.2% in 2024 and is expected to hit 1.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$38.64.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Greece has seen significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in the Casual Dating market have shifted towards more casual and non-committal relationships. This is partly due to the increasing number of young adults who prioritize their careers and personal freedom over traditional long-term relationships. As a result, there is a growing demand for platforms that cater to casual dating and hookups. Trends in the market reflect this shift in customer preferences. Online dating platforms have become increasingly popular in Greece, providing a convenient and discreet way for individuals to meet and connect with potential partners. These platforms offer a wide range of features and options, allowing users to customize their dating experience and find matches based on their specific preferences. Additionally, the use of mobile dating apps has become widespread, making it even easier for people to find casual partners on the go. Local special circumstances also contribute to the growth of the Casual Dating market in Greece. The country's vibrant nightlife and social scene create opportunities for casual encounters and hookups. Greek culture is known for its emphasis on socializing and enjoying life, which aligns well with the casual dating mindset. Furthermore, the relatively small size of the country and its close-knit communities make it easier for individuals to connect with others who share similar interests and desires. Underlying macroeconomic factors also play a role in the development of the Casual Dating market in Greece. The country has experienced economic challenges in recent years, which have led to high unemployment rates and financial uncertainty for many individuals. This has resulted in a shift in priorities, with some people choosing to focus on personal fulfillment and enjoyment rather than traditional relationship commitments. The affordability and accessibility of online dating platforms make casual dating an attractive option for those seeking companionship without the financial burden of a long-term relationship. In conclusion, the Casual Dating market in Greece is experiencing growth due to changing customer preferences, the popularity of online dating platforms, local special circumstances, and underlying macroeconomic factors. As more individuals prioritize personal freedom and non-committal relationships, the demand for casual dating platforms is expected to continue to rise.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.