Casual Dating - Greece

Greece

Highlights

Revenue in the Casual Dating market is projected to reach US$1.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.79%, resulting in a projected market volume of US$1.23m by 2029.
In the Casual Dating market, the number of users is expected to amount to 170.9k users by 2029.
User penetration will be 1.3% in 2024 and is expected to hit 1.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$8.68.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest Armenia.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Greece has been steadily growing over the past few years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in the Greek market have shifted towards online dating platforms as a convenient and efficient way to meet potential partners. With busy work schedules and limited time for socializing, more people are turning to online dating to expand their social networks and find meaningful connections. The convenience of being able to browse through profiles and communicate with potential matches from the comfort of their own homes has made online dating a popular choice among Greek singles. In addition to convenience, the increasing acceptance of online dating platforms has also contributed to the growth of the market in Greece. In the past, there was a stigma associated with online dating, but this perception has changed as more people have found success in finding long-term relationships through these platforms. As a result, more Greeks are willing to give online dating a try, leading to a larger user base and more opportunities for connections. One of the key trends in the Greek online dating market is the rise of niche dating platforms catering to specific interests or demographics. These platforms allow users to find potential partners who share their hobbies, interests, or cultural backgrounds, increasing the chances of finding a compatible match. This trend reflects the growing demand for personalized and targeted dating experiences, as users seek to find partners who align with their specific preferences and values. Another trend in the market is the integration of advanced technologies, such as artificial intelligence and machine learning, into online dating platforms. These technologies help improve the accuracy of matching algorithms, allowing users to be connected with potential partners who are more compatible with their preferences. Additionally, features such as video profiles and virtual dating experiences have become more common, providing users with a more immersive and interactive online dating experience. In terms of local special circumstances, Greece has a rich cultural heritage and a strong emphasis on family values. This cultural context influences the way people approach dating and relationships, with an emphasis on long-term commitment and shared values. Online dating platforms in Greece have adapted to this cultural context by providing features that allow users to showcase their family values and cultural backgrounds, helping them find partners who share similar values and beliefs. Underlying macroeconomic factors, such as increasing internet penetration and smartphone adoption, have also contributed to the growth of the online dating market in Greece. As more people gain access to the internet and smartphones, the pool of potential users for online dating platforms expands. This, combined with the convenience and efficiency of online dating, has created a favorable environment for the growth of the market. Overall, the Online Dating market in Greece is developing as customer preferences shift towards online platforms, the acceptance of online dating increases, and niche dating platforms and advanced technologies emerge. These trends, combined with local cultural values and underlying macroeconomic factors, are driving the growth of the market in Greece.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.