The Casual Dating market in GCC is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: Customers in the GCC region are increasingly seeking casual dating experiences as a way to meet new people and explore relationships in a more relaxed and non-committal manner. This shift in preferences can be attributed to changing societal norms and attitudes towards dating and relationships. Additionally, the younger population in the GCC is more open to casual dating as a means of socializing and expanding their social networks.
Trends in the market: One of the key trends in the Casual Dating market in GCC is the rise of online dating platforms and mobile applications. These platforms provide a convenient and accessible way for individuals to connect with potential dates and explore casual relationships. The popularity of these platforms can be attributed to the widespread use of smartphones and the increasing acceptance of online dating as a legitimate way to meet new people. Another trend in the market is the growing demand for niche dating platforms catering to specific interests or communities. This trend reflects the desire for individuals to find like-minded partners who share similar hobbies, interests, or cultural backgrounds. Niche dating platforms provide a more targeted approach to casual dating, allowing users to connect with others who share their passions or values.
Local special circumstances: The GCC region has its own unique set of circumstances that contribute to the development of the Casual Dating market. One of these circumstances is the cultural and religious norms that shape relationships and dating practices in the region. While casual dating may still be considered taboo in some conservative societies, there is a growing acceptance and openness towards it among the younger generation. Furthermore, the large expatriate population in the GCC region also contributes to the growth of the Casual Dating market. Expatriates often seek casual dating experiences as a way to meet new people and form connections in a foreign country. The multicultural nature of the GCC region provides a diverse pool of potential partners, making casual dating an attractive option for many expatriates.
Underlying macroeconomic factors: The development of the Casual Dating market in GCC is also influenced by underlying macroeconomic factors. The region's strong economic growth and increasing urbanization have led to changes in lifestyle and social dynamics. As more people move to cities and adopt a more cosmopolitan lifestyle, the demand for casual dating experiences is expected to continue to grow. Additionally, the high internet penetration rate in the GCC region and the increasing adoption of smartphones have created a conducive environment for the growth of online dating platforms. The ease of access and convenience offered by these platforms have made casual dating more accessible to a larger audience, further driving market growth. In conclusion, the Casual Dating market in GCC is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The rise of online dating platforms, the demand for niche dating platforms, cultural and religious norms, the expatriate population, economic growth, urbanization, and high internet penetration rate all contribute to the growth of the market. As these factors continue to evolve, the Casual Dating market in GCC is expected to expand further in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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