eServices

The eServices market in GCC is projected to reach US$16.67bn in revenue by 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 7.23%, resulting in a projected market volume of US$23.63bn by 2029.
The 0.0 market in GCC is also expected to experience revenue growth of 0.0 in 2025.0.
The 0.0 market in GCC has a projected market volume of 0.0 in 2024.
In global comparison, China is expected to generate the highest revenue with US$495.50bn in 2024.
In the 0.0 market in GCC, the average revenue per user (ARPU) is projected to amount to 0.0 in 2024.
Additionally, the number of users in the 0.0 market is expected to reach 0.0 by 2029.
Furthermore, in the 0.0 market in GCC, the user penetration is estimated to be at 0.0 in 2024.
The eServices market in the GCC is rapidly growing, with Saudi Arabia leading the way in digital government initiatives.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in GCC is experiencing significant growth and development. Customer preferences are shifting towards digital solutions, and there are several trends in the market that are driving this growth. Additionally, there are local special circumstances and underlying macroeconomic factors that are contributing to the development of the eServices market in GCC.

Customer preferences: Customers in GCC are increasingly preferring digital solutions for their everyday needs. This includes services such as online shopping, food delivery, ride-hailing, and online banking. The convenience and ease of use offered by these eServices are attracting a large customer base. Additionally, customers are becoming more tech-savvy and comfortable with using digital platforms, further fueling the demand for eServices.

Trends in the market: One of the key trends in the eServices market in GCC is the rise of e-commerce. Online shopping has seen a significant increase in popularity, with consumers opting for the convenience of shopping from the comfort of their homes. This trend is driven by factors such as a wide range of products available online, competitive pricing, and fast and reliable delivery services. Another trend in the market is the growth of food delivery services. With busy lifestyles and a preference for convenience, customers are increasingly relying on food delivery platforms to order meals from their favorite restaurants. This trend is supported by the availability of a wide variety of cuisines and the ability to track the delivery in real-time. The ride-hailing industry is also experiencing significant growth in the GCC region. Customers are opting for ride-hailing services due to their affordability, convenience, and safety features. The availability of multiple ride-hailing platforms and the ease of booking a ride through mobile applications have contributed to the popularity of this service.

Local special circumstances: The GCC region has a high smartphone penetration rate, which has played a crucial role in the growth of the eServices market. With a large portion of the population owning smartphones, accessing eServices has become easier and more convenient. Additionally, the GCC countries have a young and tech-savvy population, which has embraced digital solutions for their everyday needs.

Underlying macroeconomic factors: The GCC countries have been investing heavily in digital infrastructure, which has created a favorable environment for the growth of the eServices market. The governments have been promoting digital transformation and have implemented policies to support the development of eServices. Additionally, the region has a strong economy and high disposable income, which has contributed to the demand for eServices. In conclusion, the eServices market in GCC is witnessing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital solutions, such as e-commerce, food delivery, and ride-hailing, is driven by the convenience and ease of use offered by these services. The high smartphone penetration rate, young population, and government support for digital transformation are further fueling the growth of the eServices market in GCC.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.