The Casual Dating market in D-A-CH has seen significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Casual Dating market have shifted towards more casual and non-committal relationships, with individuals seeking fun and excitement without the pressure of a long-term commitment. This trend is driven by a desire for flexibility and freedom, particularly among younger generations who prioritize personal development and career advancement. Additionally, the stigma surrounding casual relationships has decreased, making it more socially acceptable for individuals to engage in this type of dating. One of the key trends in the Casual Dating market in D-A-CH is the rise of online dating platforms. These platforms provide a convenient and accessible way for individuals to connect with potential partners, offering a wide range of options and features to cater to different preferences. The ease of use and ability to filter potential matches based on specific criteria have made online dating platforms a popular choice among individuals seeking casual relationships. Another trend in the market is the increasing use of mobile dating apps. With the widespread adoption of smartphones, individuals can now access dating apps on the go, allowing for greater flexibility and convenience. This has led to a shift in how people approach dating, with many opting for casual encounters facilitated by mobile apps. In addition to changing customer preferences and the rise of online dating platforms, there are also local special circumstances that impact the Casual Dating market in D-A-CH. For example, the cultural norms and values in the region may influence the types of relationships individuals seek. Germany, Austria, and Switzerland have traditionally been more conservative societies, which may contribute to the popularity of casual dating as a way to explore relationships without the commitment. Underlying macroeconomic factors also play a role in the development of the Casual Dating market in D-A-CH. Economic stability and disposable income levels can influence consumer spending on leisure activities, including dating. As the economy improves and individuals have more disposable income, they may be more inclined to spend on casual dating experiences. In conclusion, the Casual Dating market in D-A-CH is experiencing growth due to changing customer preferences, the rise of online dating platforms, and local special circumstances. The increasing popularity of casual and non-committal relationships, coupled with the convenience and accessibility of online dating platforms, has contributed to the market's development. Additionally, cultural norms and values, as well as macroeconomic factors, play a role in shaping the Casual Dating market in D-A-CH.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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