Market Insights eCommerce Dating Services

Matchmaking - Central Africa

Central Africa

Revenue in the Matchmaking market is projected to reach US$5.62m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.98%, resulting in a projected market volume of US$6.83m by 2029.
In the Matchmaking market, the number of users is expected to amount to 380.3k users by 2029.
User penetration will be 0.4% in 2024 and is expected to hit 0.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$14.89.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Market

Region

Region comparison

Currency

Analyst Opinion

Casual dating has been gaining popularity in Central Africa, with an increasing number of people embracing this trend.

Customer preferences: People in Central Africa are becoming more open-minded and willing to explore casual dating as a way to meet new people and have fun. The younger generation, in particular, is more inclined towards casual dating as they prioritize personal freedom and enjoyment over long-term commitments. Additionally, the rise of social media and dating apps has made it easier for individuals to connect with potential partners, further fueling the demand for casual dating experiences.

Trends in the market: One notable trend in the casual dating market in Central Africa is the growing number of online platforms catering specifically to this niche. These platforms provide a convenient and discreet way for individuals to find like-minded partners for casual dating. They offer features such as profile matching, messaging, and event organization, which enhance the overall user experience. This trend is expected to continue as more people embrace online dating and seek casual relationships. Another trend in the market is the increasing popularity of casual dating events and meetups. These events provide a social setting where individuals can meet and interact with potential partners in a relaxed and casual environment. They often include activities such as speed dating, game nights, and themed parties, which add an element of fun and excitement to the casual dating experience. The growing number of such events indicates a strong demand for offline interactions in addition to online connections.

Local special circumstances: Central Africa has a diverse cultural landscape, with each country having its own unique customs and traditions. While casual dating is gaining traction overall, there may be variations in acceptance and attitudes towards it across different countries. Factors such as religion, social norms, and gender roles can influence the level of acceptance and participation in casual dating. It is important for businesses operating in this market to understand and respect these local special circumstances to effectively cater to the preferences of the target audience.

Underlying macroeconomic factors: The development of the casual dating market in Central Africa is also influenced by underlying macroeconomic factors. Economic growth and increasing urbanization have led to a rise in disposable incomes and a growing middle class. This has resulted in higher spending power and a greater willingness to invest in leisure activities, including casual dating. Additionally, improvements in internet connectivity and smartphone penetration have made online dating more accessible to a larger portion of the population, further driving the growth of the market. In conclusion, the casual dating market in Central Africa is experiencing significant growth due to changing customer preferences, the emergence of online platforms, and the popularity of offline events. While there may be variations in acceptance across different countries in the region, the overall trend towards casual dating is expected to continue as more people embrace the freedom and enjoyment it offers. The underlying macroeconomic factors, such as economic growth and improved internet connectivity, are also contributing to the development of this market. Businesses operating in this sector should be aware of local special circumstances and tailor their offerings accordingly to effectively tap into the growing demand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.