Dating Services

Revenue in the Dating Services market is projected to reach US$8.14m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.41%, resulting in a projected market volume of US$9.62m by 2029.
The Online Dating market has a projected market volume of US$4.17m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$28.96 in 2024.
In the Dating Services market, the number of users is expected to amount to 336.9k users by 2029.
User penetration in the Dating Services market will be at 6.5% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Kuwait is experiencing significant growth and development. Customer preferences are shifting towards online dating platforms, as individuals are increasingly turning to technology to find romantic partners. This trend is driven by several factors, including convenience, a wider pool of potential matches, and the ability to connect with people outside of their immediate social circles.

Customer preferences: In Kuwait, as in many other countries, customer preferences are shifting towards online dating services. This is primarily driven by the convenience and accessibility that these platforms offer. Online dating allows individuals to browse through profiles and connect with potential partners from the comfort of their own homes. This eliminates the need for traditional methods of meeting people, such as through mutual friends or social events.

Trends in the market: One of the key trends in the dating services market in Kuwait is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious or cultural preferences. This trend reflects the desire for more targeted and personalized dating experiences. Another trend in the market is the increasing use of mobile dating apps. These apps allow users to access dating services on their smartphones, making it even more convenient and accessible. This trend is particularly popular among younger generations who are constantly connected to their devices.

Local special circumstances: Kuwait is a conservative country with strong cultural and religious values. This can create unique challenges for the dating services market. For example, there may be a stigma associated with online dating, as it is seen as unconventional or even taboo. However, as attitudes towards dating and relationships evolve, this stigma is gradually diminishing.

Underlying macroeconomic factors: The growth of the dating services market in Kuwait is also influenced by macroeconomic factors. As the economy continues to grow and individuals become more affluent, there is an increased demand for services that cater to personal relationships and social interactions. This includes dating services, as individuals have more disposable income to spend on finding a romantic partner. In conclusion, the Dating Services market in Kuwait is experiencing growth and development, driven by customer preferences for online platforms, the rise of niche dating services, and the increasing use of mobile apps. Despite the conservative cultural and religious values in Kuwait, attitudes towards online dating are changing. The underlying macroeconomic factors, such as economic growth and increased disposable income, also contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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