Matchmaking - Kuwait

Kuwait

Highlights

Revenue in the Matchmaking market is projected to reach US$2.73m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.62%, resulting in a projected market volume of US$3.11m by 2029.
In the Matchmaking market, the number of users is expected to amount to 54.7k users by 2029.
User penetration will be 1.1% in 2024 and is expected to hit 1.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$57.22.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Kuwait is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: In Kuwait, there is a growing demand for casual dating services as individuals seek to explore new relationships and experiences. With a younger population and increasing urbanization, there is a greater acceptance of casual dating as a way to meet new people and socialize. Additionally, the convenience and anonymity provided by online platforms have made casual dating more accessible and appealing to a wider audience.

Trends in the market: One of the key trends in the casual dating market in Kuwait is the rise of online dating platforms. These platforms provide a convenient and efficient way for individuals to connect and find potential partners. The use of dating apps and websites has become increasingly popular, with users able to browse through profiles, chat with matches, and arrange meetups. This trend is expected to continue as more people embrace technology and seek convenient ways to meet new people. Another trend in the market is the increasing focus on privacy and safety. As casual dating becomes more mainstream, individuals are becoming more cautious about sharing personal information and meeting strangers. Dating platforms are responding to this trend by implementing stricter verification processes and providing safety features such as video chat and secure messaging. This focus on privacy and safety is crucial in gaining the trust of users and ensuring a positive experience.

Local special circumstances: Kuwait is a conservative society with strong cultural and religious values. While casual dating is gaining popularity, there are still certain social stigmas associated with it. This has led to a preference for discreet and private platforms that cater to the specific needs of the local population. Dating platforms that understand and respect these cultural sensitivities are more likely to succeed in the Kuwaiti market.

Underlying macroeconomic factors: The development of the casual dating market in Kuwait is also influenced by underlying macroeconomic factors. Kuwait has a high disposable income and a relatively affluent population, which allows individuals to spend on leisure activities such as casual dating. Additionally, the country has a high internet penetration rate and widespread smartphone usage, providing a favorable environment for online dating platforms to thrive. In conclusion, the Casual Dating market in Kuwait is experiencing growth and development due to changing customer preferences, the rise of online dating platforms, a focus on privacy and safety, local cultural sensitivities, and favorable macroeconomic factors. As the market continues to evolve, it is important for dating platforms to adapt to the unique needs of the Kuwaiti population and provide a safe and enjoyable experience for users.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.