The Online Dating market in Croatia has been steadily growing in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.
Customer preferences: Croatian customers have shown a growing interest in online dating, as it offers a convenient and efficient way to meet new people. With busy lifestyles and limited time for traditional dating methods, many individuals are turning to online platforms to find potential partners. Additionally, online dating allows users to connect with people from different backgrounds and regions, expanding their dating pool and increasing the chances of finding a compatible match.
Trends in the market: One of the key trends in the Croatian online dating market is the rise of mobile dating apps. These apps provide users with a seamless and user-friendly experience, allowing them to browse profiles, chat with potential matches, and arrange dates on the go. The convenience and accessibility of mobile dating apps have made them increasingly popular among Croatian singles. Another trend in the market is the growing acceptance of online dating among older age groups. In the past, online dating was primarily associated with younger generations. However, as the stigma surrounding online dating has diminished and more success stories have emerged, older individuals are also embracing this method of finding love. This trend has opened up new opportunities for online dating platforms to cater to the needs and preferences of older users.
Local special circumstances: Croatia's unique cultural and social dynamics have also contributed to the growth of the online dating market. The country has a relatively small population compared to other European countries, which can make it challenging to meet new people, especially in more rural areas. Online dating platforms provide a solution to this challenge by connecting individuals from different regions and facilitating virtual interactions. Furthermore, Croatia has a high rate of emigration, with many young professionals leaving the country in search of better job opportunities. This has created a demand for online dating platforms among Croatian expatriates, who use these platforms to connect with fellow Croatians abroad or individuals from their home country.
Underlying macroeconomic factors: The growth of the online dating market in Croatia is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased disposable income and a higher standard of living. This has allowed more individuals to afford the cost of online dating subscriptions or premium features, further driving the market's expansion. In conclusion, the Online Dating market in Croatia is developing due to changing customer preferences, including the convenience and accessibility offered by online platforms. The rise of mobile dating apps and the growing acceptance of online dating among older age groups are key trends in the market. Croatia's unique cultural dynamics, including a small population and high emigration rate, also contribute to the growth of the online dating market. Additionally, underlying macroeconomic factors, such as economic growth and increased disposable income, further fuel the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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