Market Insights eCommerce Dating Services

Casual Dating - Iraq

Iraq

Revenue in the Casual Dating market is projected to reach US$1.24m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.39%, resulting in a projected market volume of US$1.69m by 2029.
In the Casual Dating market, the number of users is expected to amount to 366.8k users by 2029.
User penetration will be 0.7% in 2024 and is expected to hit 0.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$3.83.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.

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Analyst Opinion

The Online Dating market in Iraq has been experiencing significant growth in recent years.

Customer preferences: Iraqi consumers are increasingly turning to online dating platforms to meet new people and form romantic relationships. This shift in customer preferences can be attributed to several factors. Firstly, the younger generation in Iraq is becoming more open-minded and progressive, seeking alternative ways to find love and companionship. Online dating provides a convenient and accessible platform for them to connect with potential partners, especially in a society where traditional dating methods may be limited or discouraged.

Trends in the market: One of the key trends in the Iraqi online dating market is the rise of mobile dating apps. With the increasing penetration of smartphones and internet connectivity, more and more Iraqis are using mobile dating apps to connect with others. These apps offer a user-friendly interface and a wide range of features that make it easier for users to find potential matches. Additionally, the anonymity and convenience of using these apps appeal to many Iraqis who may be hesitant to openly engage in dating activities. Another trend in the market is the growing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or ethnic preferences. In a country like Iraq, where cultural and religious values play a significant role in people's lives, niche dating platforms provide a more tailored and focused approach to finding compatible partners. This trend reflects the increasing diversity and individuality of Iraqi consumers, who are seeking dating experiences that align with their personal preferences and values.

Local special circumstances: The online dating market in Iraq is influenced by several local special circumstances. The conservative nature of Iraqi society, particularly in more traditional areas, can pose challenges for online dating platforms. Cultural norms and societal expectations may discourage or limit individuals from openly participating in online dating activities. As a result, online dating platforms need to navigate these cultural sensitivities and adapt their services to cater to the unique needs and preferences of Iraqi consumers.

Underlying macroeconomic factors: The development of the online dating market in Iraq is also influenced by underlying macroeconomic factors. The country has experienced significant political and social instability in recent years, which has had an impact on people's daily lives and relationships. Online dating platforms offer a safe and secure environment for Iraqis to connect with others, especially during times of uncertainty and social unrest. The convenience and accessibility of online dating also make it an attractive option for busy professionals who may not have the time or opportunity to meet potential partners through traditional means. In conclusion, the Online Dating market in Iraq is growing due to changing customer preferences, the rise of mobile dating apps, and the popularity of niche dating platforms. However, the market is also influenced by local special circumstances, such as cultural norms and societal expectations. The underlying macroeconomic factors, including political and social instability, also play a role in shaping the development of the online dating market in Iraq.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.