Home Entertainment - Bulgaria
Bulgaria- The projected revenue for the Home Entertainment market in Bulgaria is expected to reach US$9.7m in 2024.
- Looking ahead, the market is anticipated to grow at an annual growth rate of 9.29% (CAGR 2024-2028), resulting in a projected market volume of US$13.9m by 2028.
- Within the Home Entertainment market, the number of active households in Bulgaria is expected to reach 272.3k users by 2028.
- This indicates a household penetration rate of 5.4% in 2024, which is expected to increase to 8.8% by 2028.
- Currently, the average revenue per installed Smart_Home in Bulgaria is projected to be US$61.00.
- In a global comparison, it is worth noting that 0.0 generates the highest revenue in the Home Entertainment market, with 0.0 in 2024.
- Bulgaria's home entertainment market is witnessing a surge in demand for smart TVs, driven by the increasing popularity of streaming services and online content consumption.
The Smart Home market Home Entertainment comprises the sale of products and services for multi-room entertainment (e.g. sound systems) as well as connected remote controls and streaming devices (e.g. Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.
In-Scope
- Digitally connected and controlled devices for entertainment purposes
- Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment
- Streaming devices (e.g. Amazon Fire TV stick, Google Chromecast)
- Entertainment remotes
Out-Of-Scope
- Classical entertainment devices without smart home connection
- Smart TVs and receivers without smart home integration
- Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
- B2B/C2C sales of any kind (e.g. to hotels or office buildings)
