Control & Connectivity - Bulgaria

The projected revenue in the Control & Connectivity market in Bulgaria is expected to reach US$11.3m in 2024.
This estimate is based on market analysis and trends.
Looking ahead, the revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2028) of 9.36%.
Consequently, the projected market volume is estimated to reach US$16.1m by 2028.
In terms of market penetration, the number of active households in the Control & Connectivity market is forecasted to reach 389.7k users by 2028.
This indicates an increasing adoption of control and connectivity solutions Bulgarian households.
The household penetration rate, which represents the proportion of households that have adopted these technologies, is expected to be 7.7% in 2024.
However, it is projected to rise significantly to 12.7% by 2028.
This suggests a growing demand and acceptance of control and connectivity solutions among Bulgarian households.
Currently, the average revenue per installed Smart_Home in Bulgaria is expected to be US$49.53.
This metric is an indicator of the revenue generated per household that has adopted these technologies.
When compared globally, it is worth noting that 0.0 leads in terms of revenue generation in the Control & Connectivity market.
In 2024, 0.0 is projected to generate a revenue of 0.0.
This showcases the significant market potential and size of the United States in this sector.
Bulgaria's Control & Connectivity market is rapidly expanding, driven by the country's strong IT infrastructure and skilled workforce.

The Smart Home market Control & Connectivity includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials) and smart plugs for the control of non-smart devices. Revenues are also generated from services that support these hardware elements such as control apps and connectivity services.

Gateways/hubs that are capable of controlling devices of all segments
Smart speakers with a primary focus on control and digital assistants
Control buttons and smart plugs/sockets

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Control & Connectivity segment includes the essential equipment, that is part of an intelligent home network (hubs, switches, smart speakers, plugs). The segment is clearly dominated by smart speakers. With the arrival of Amazon’s Echo, the whole digital economy including the smart home market was disrupted. Competition followed and reduced Amazons market share, especially from Asia where Xiomi, Alibaba and Baidu are developing smart speaker systems. There is no doubt that smart speakers will foster growth in the market, since they are the number one entry-level product for consumers. However, we believe that not all use cases will include voice control in the future. Moreover, there will be more smart displays, such as Echo Show or Google Nest Hub.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.