eServices

Revenue in the eServices market is projected to reach US$181.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.79%, resulting in a projected market volume of US$218.50m by 2028.
The Online Gambling market is expected to show a revenue growth of 8.8% in 2025.0.
The Online Gambling market has a projected market volume of US$147.30m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$443.20 in 2024.
In the Event Tickets market, the number of users is expected to amount to 669.8k users by 2028.
User penetration in the Event Tickets market will be at 9.5% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Bulgaria has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Bulgaria have shifted towards digital services, as consumers increasingly seek convenience and efficiency in their daily lives. This has led to a growing demand for eServices, such as online banking, e-commerce, and digital entertainment. With the widespread adoption of smartphones and the increasing availability of high-speed internet, consumers are now able to access these services anytime and anywhere. Trends in the eServices market in Bulgaria reflect global patterns, with the emergence of new technologies and business models. One of the key trends is the rise of mobile applications, which provide users with a seamless and personalized experience. Mobile banking apps, for example, allow customers to manage their finances on the go, while e-commerce apps enable convenient online shopping. Additionally, the market has witnessed the growth of subscription-based services, such as streaming platforms for music and video content, as well as software-as-a-service (SaaS) solutions for businesses. Local special circumstances in Bulgaria have also contributed to the development of the eServices market. The country has a relatively young and tech-savvy population, with a high internet penetration rate. This has created a favorable environment for the adoption of eServices, as consumers are comfortable with using digital platforms and are open to trying new technologies. Furthermore, the government has implemented initiatives to promote digitalization and e-governance, which has further boosted the growth of the eServices market. Underlying macroeconomic factors have played a role in shaping the eServices market in Bulgaria. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending power. This has allowed more individuals to afford and access eServices. Additionally, the government has invested in improving digital infrastructure, such as expanding broadband coverage and increasing internet speeds, which has facilitated the growth of the eServices market. Overall, the eServices market in Bulgaria is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As digitalization continues to advance, it is expected that the eServices market will further expand and diversify, offering new opportunities for businesses and consumers alike.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.