Platform Delivery - United States

The Platform Delivery market in the United States is poised for significant growth, with projected revenue reaching US$58.83bn by 2024.
This represents a substantial increase compared to the current market volume.
Furthermore, the market is expected to exhibit an impressive annual growth rate of 4.25% between 2024 and 2028, resulting in a projected market volume of US$69.47bn by 2028.
As the market expands, the number of users is also expected to increase substantially, reaching an estimated 118.5m users by 2028.
This indicates a strong user base and highlights the popularity of Platform Delivery market services among consumers in the United States.
In terms of user penetration, the Platform Delivery market is anticipated to experience steady growth.
It is projected to reach 32.0% in 2024 and is expected to rise to 34.2% by 2028.
This indicates a growing adoption of Platform Delivery market services among the population, further solidifying its position in the market.
When considering the average revenue per user (ARPU), it is estimated to amount to US$542.50.
This metric provides insight into the financial value generated by each user, highlighting the potential profitability of the Platform Delivery market in the United States.
In a global context, China is expected to generate the highest revenue in the Platform Delivery market, with an estimated US$165.20bn in 2024.
This demonstrates the significant market potential and economic impact of Platform Delivery market services China.
Furthermore, [globalrevenue_currentlayer_yeartoday_maxcountrynameprep] is projected to have the highest user penetration rate in the Platform Delivery market, standing at 51.2%.
This signifies the strong presence and widespread adoption of Platform Delivery market services among Chinese consumers.
Overall, the Platform Delivery market in the United States exhibits promising growth prospects, with increasing revenue, user base, and user penetration.
These trends underscore the importance of Platform Delivery market services in the country's market landscape.
The United States is experiencing a surge in demand for platform delivery services, fueled by the increasing popularity of online shopping and the convenience it offers to consumers.

Definition:

The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Online meal order and delivery both carried out by a platform (e.g. Deliveroo)

Phone orders
Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Deliveries of non-processed or non-prepared food

The Platform Delivery business model had problems gaining track in the early days around 2012 to 2015. It involves more operating risk with high costs for the delivery and supply logistic and it requires enough population density to be profitable. Today, the market is almost bigger than Restaurant Delivery. This is due to the wide expanse of international players like Uber Eats, using their already existing ride-hailing infrastructure and because of the strong focus of Asian markets on this model. The new models have already taken their share from the existing online marketplaces and created a new premium market segment that will continue to drive growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.