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Meal Kit Delivery - United States

United States
  • The Meal Kit Delivery market in the United States is projected to reach a revenue of US$5.64bn by 2024.
  • This represents an annual growth rate of 6.38%, resulting in a projected market volume of US$7.23bn by 2028.
  • The number of users in this market is expected to reach 8.5m users by 2028.
  • User penetration, which currently stands at 2.0% in 2024, is expected to increase to 2.4% by 2028.
  • The average revenue per user (ARPU) is projected to be US$829.50.
  • In a global comparison, United States is expected to generate the highest revenue in the Meal Kit Delivery market, with US$5.64bn in 2024.
  • However, it is worth noting that New Zealand will have the highest user penetration rate in this market, with a projected rate of 7.8%.
  • The United States is experiencing a surge in demand for meal kit deliveries due to the convenience and time-saving benefits they offer to busy American consumers.

Definition:

Meal kits are pre-packaged boxes of ingredients and recipes that are delivered to customers' homes. Each kit includes all of the ingredients needed to make a specific meal, along with step-by-step instructions for preparing the dish. The idea behind meal kits is to make it easy for people to cook delicious, healthy meals at home without having to plan and shop for ingredients themselves. Many meal kit companies offer a range of dishes to choose from, and some also offer options for specific dietary needs, such as vegetarian or gluten-free meals.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

In-Scope

  • The preportioned recipe box processed and shipped typically through a subscription

Out-Of-Scope

  • Frozen, Reay-to-eat meals
  • Deliveries of processed or prepared food
Grocery Delivery: market data & analysis - Cover

Market Insights report

Grocery Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Market Shares

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Meal Kits market has been an up-and-coming service due to the convenience with most markets dominated by one player, HelloFresh. As a niche market, the customer churn is high, and the customer lifetime value does not always cover the acquisition cost.

    Nevertheless, the United States leads all the markets, it is even worth more than half of the revenue generated by HelloFresh. South Korea shows the strongest growth. In 2021, more than 70 percent of South Korean adults were aware of meal kits. Among women the awareness was even higher, exceeding 80 percent. In Europe, the craze has not yet gained traction but shows promise. Sustainability is a big trend in the market as meal kits have less of a carbon footprint than grocery stores.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Grocery Delivery: market data & analysis - BackgroundGrocery Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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