Platform Delivery - Ghana
Ghana- The Platform Delivery market in Ghana is expected to see a significant increase in revenue, with projections estimating it to reach US$6.05m in 2024.
- This growth is expected to continue at an annual rate of 11.38%, resulting in a projected market volume of US$9.31m by 2028.
- Furthermore, the number of users in the Platform Delivery market in Ghana is expected to reach 732.4k users by 2028.
- This indicates a user penetration rate of 1.3% in 2024, which is projected to increase to 1.8% by 2028.
- The average revenue per user (ARPU) is expected to be US$12.93 in Ghana's Platform Delivery market.
- When comparing global markets, it is worth noting that China is projected to generate the most revenue in the Platform Delivery market, with an estimated amount of US$165.20bn in 2024.
- Additionally, China will have the highest user penetration rate in the market, projected at 51.2%.
- Ghana's platform delivery market is booming, with an increasing number of local startups providing efficient and reliable delivery services across the country.
- Key regions:
- United States,
- South Korea,
- China,
- Asia,
- India
Definition:
The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Out-Of-Scope
- Phone orders
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Deliveries of non-processed or non-prepared food
