Meal Delivery - Ghana
Ghana- The Meal Delivery market in Ghana is expected to generate a revenue of US$17.42m in 2024.
- This revenue is projected to experience a compound annual growth rate (CAGR) of 7.99% from 2024 to 2028, resulting in a market volume of US$23.68m by 2028.
- In the Restaurant Deliverymarket, in Ghana is expected to reach a market volume of US$11.37m in 2024.
- However, in global comparison, China is projected to generate the highest revenue of US$182.90bn in the same year.
- The average revenue per user (ARPU) in the Meal Delivery market in Ghana is expected to be US$19.85 in 2024.
- Furthermore, the number of users in the Meal Delivery market is projected to reach 1.2m users by 2028.
- In terms of user penetration, in Ghana is forecasted to have a penetration rate of 2.6% in the Meal Delivery market in 2024.
- Ghana's meal delivery market is experiencing rapid growth due to the increasing demand for convenient and affordable food options.
Definition:
Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).Structure:
Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
- Online orders that are picked up in the restaurant
Out-Of-Scope
- Phone orders
- Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
