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Platform Delivery - Ethiopia

Ethiopia
  • Ethiopia is set to witness significant growth in the Platform Delivery market.
  • According to projections, the revenue in this market is expected to reach US$20.78m by 2024.
  • This is further anticipated to experience a compound annual growth rate (CAGR 2024-2028) of 16.77%, resulting in a projected market volume of US$38.63m by 2028.
  • In terms of user base, the Platform Delivery market in Ethiopia is expected to see an increase to 3.0m users users by 2028.
  • The user penetration, which measures the proportion of the population using the platform, is projected to reach 1.3% in 2024 and is expected to rise to 2.0% by 2028.
  • The average revenue per user (ARPU) is predicted to amount to US$11.51.
  • This indicates the average amount of revenue generated per user in the Platform Delivery market.
  • Comparing in Ethiopia to global figures, it is worth noting that China is expected to generate the highest revenue in the Platform Delivery market, reaching a staggering US$165.20bn by 2024.
  • Additionally, China will have the highest user penetration rate, projected to be 51.2%.
  • These projections highlight the potential growth and opportunities that lie ahead for the Platform Delivery market in Ethiopia.
  • The platform delivery market in Ethiopia is experiencing rapid growth due to the increasing demand for efficient and convenient delivery services in the country's expanding urban areas.

Definition:

The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)

Out-Of-Scope

  • Phone orders
  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Deliveries of non-processed or non-prepared food
Online Food Delivery

Online Food Delivery

Related markets:
Meal Delivery: market data & analysis - Cover

Market Insights report

Meal Delivery: market data & analysis

Study Details
    methodology

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    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Platform Delivery business model had problems gaining track in the early days around 2012 to 2015. It involves more operating risk with high costs for the delivery and supply logistic and it requires enough population density to be profitable. Today, the market is almost bigger than Restaurant Delivery. This is due to the wide expanse of international players like Uber Eats, using their already existing ride-hailing infrastructure and because of the strong focus of Asian markets on this model. The new models have already taken their share from the existing online marketplaces and created a new premium market segment that will continue to drive growth.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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