Key regions: Brazil, Germany, Japan, Europe, South Korea
Online sports betting in Northern Europe is a rapidly growing market, driven by customer preferences for convenience and the increasing popularity of sports betting. This trend is supported by local special circumstances and underlying macroeconomic factors that contribute to the development of the market. Customer preferences in Northern Europe are shifting towards online sports betting due to its convenience and accessibility. With the rise of mobile technology, customers can now place bets on their favorite sports events anytime and anywhere. This flexibility appeals to a wide range of customers, including those who may not have easy access to physical betting locations or prefer the convenience of online platforms. Additionally, online sports betting offers a wide variety of sports and betting options, allowing customers to choose from a diverse range of options that suit their interests and preferences. Trends in the market indicate that online sports betting in Northern Europe is experiencing significant growth. This can be attributed to several factors, including the increasing popularity of sports in the region. Sports have always played a significant role in the culture of Northern Europe, with a strong passion for football, ice hockey, and other popular sports. As a result, there is a high demand for sports betting, and online platforms provide an easy and convenient way for customers to engage in this activity. Local special circumstances also contribute to the development of the online sports betting market in Northern Europe. The region has a well-established regulatory framework that ensures fair and transparent betting practices. This creates a sense of trust and confidence among customers, which encourages them to participate in online sports betting. Additionally, Northern Europe has a high internet penetration rate, with a large percentage of the population having access to the internet. This provides a strong foundation for the growth of online platforms and enables a wider reach for sports betting operators. Underlying macroeconomic factors further support the development of the online sports betting market in Northern Europe. The region has a strong economy and a high standard of living, which allows customers to have disposable income for leisure activities such as sports betting. Additionally, the region has a stable political and regulatory environment, which provides a favorable business environment for online sports betting operators. These factors create a conducive market for the growth of the online sports betting industry. In conclusion, the online sports betting market in Northern Europe is experiencing significant growth due to customer preferences for convenience and the increasing popularity of sports. This trend is supported by local special circumstances, such as a well-established regulatory framework and high internet penetration rate, as well as underlying macroeconomic factors, including a strong economy and stable political environment. As a result, the online sports betting market in Northern Europe is expected to continue its growth trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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