Online Sports Betting - Netherlands

Revenue in the Online Sports Betting market is projected to reach US$542.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.62%, resulting in a projected market volume of US$674.50m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 972.0k users by 2028.
User penetration will be 4.5% in 2024 and is expected to hit 5.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$693.60.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in Netherlands has been experiencing significant growth in recent years, driven by several key factors.

Customer preferences: One of the main reasons for the growth of the Online Sports Betting market in Netherlands is the increasing popularity of sports betting among consumers. Sports betting has become a popular form of entertainment, with many people enjoying the thrill of predicting the outcome of sports events and potentially winning money. The convenience of online platforms has made it easier than ever for customers to place bets on their favorite sports teams or players.

Trends in the market: A major trend in the Online Sports Betting market in Netherlands is the shift towards mobile betting. With the widespread use of smartphones and tablets, more and more customers are choosing to place their bets on mobile devices. This trend is driven by the convenience and accessibility of mobile betting apps, which allow users to place bets anytime and anywhere. Mobile betting has also been facilitated by the improvement of mobile internet speeds and the availability of secure payment options. Another trend in the market is the increasing variety of betting options available to customers. Online sports betting platforms in Netherlands now offer a wide range of betting markets, including traditional sports such as football, basketball, and tennis, as well as niche sports and eSports. This variety of options caters to the diverse interests of customers and provides them with more opportunities to bet on their preferred sports.

Local special circumstances: The legalization of online sports betting in Netherlands has also contributed to the growth of the market. In recent years, the Dutch government has taken steps to regulate and legalize online gambling, including sports betting. This has created a more favorable environment for online sports betting operators, who can now operate legally and offer their services to Dutch customers. The legalization of online sports betting has also increased consumer confidence in the market, leading to a higher demand for online betting services.

Underlying macroeconomic factors: The growth of the Online Sports Betting market in Netherlands is also influenced by underlying macroeconomic factors. The Netherlands has a strong economy and a high standard of living, which means that many consumers have disposable income to spend on leisure activities such as sports betting. Additionally, the Netherlands has a well-developed internet infrastructure, with a high internet penetration rate. This makes it easier for online sports betting operators to reach and engage with potential customers. In conclusion, the Online Sports Betting market in Netherlands is experiencing significant growth due to customer preferences for sports betting, the shift towards mobile betting, the increasing variety of betting options, the legalization of online sports betting, and underlying macroeconomic factors. These factors are driving the expansion of the market and creating opportunities for online sports betting operators in Netherlands.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.