Sport Events - Netherlands | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$235.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.47%, resulting in a projected market volume of US$260.00m by 2028.
In the Sport Events market, the number of users is expected to amount to 1.3m users by 2028.
User penetration will be 7.4% in 2024 and is expected to hit 7.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$183.80.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Netherlands is experiencing significant growth and development.

Customer preferences: Customers in the Netherlands have shown a strong preference for participating in and attending sport events. The Dutch have a long-standing tradition of being active and engaged in sports, and this is reflected in their enthusiasm for sport events. Additionally, the Netherlands has a highly developed sports infrastructure, with state-of-the-art stadiums and facilities, which further enhances the appeal of sport events to customers.

Trends in the market: One of the key trends in the sport events market in the Netherlands is the increasing popularity of niche and alternative sports. While traditional sports like football and tennis continue to be popular, there is a growing interest in sports such as cycling, field hockey, and speed skating. This trend can be attributed to the success of Dutch athletes in these sports at international competitions, which has generated a sense of national pride and increased interest among the general public. Another trend in the market is the rise of digital platforms for accessing and experiencing sport events. With the increasing availability of high-speed internet and smartphones, customers now have the option to watch sport events live online or through streaming services. This has opened up new opportunities for sport event organizers to reach a wider audience and generate additional revenue through digital advertising and sponsorship.

Local special circumstances: The Netherlands has a strong sports culture and a high level of government support for sport events. The government has invested heavily in sports infrastructure and facilities, making it an attractive destination for hosting international sport events. Additionally, the Dutch population has a high level of disposable income and a strong interest in leisure activities, which further contributes to the growth of the sport events market.

Underlying macroeconomic factors: The strong performance of the Dutch economy has also played a role in the development of the sport events market. With a stable and prosperous economy, consumers have more disposable income to spend on leisure activities, including attending sport events. Furthermore, the Netherlands has a well-developed tourism industry, with a large number of international visitors coming to the country each year. This influx of tourists contributes to the demand for sport events and provides an additional source of revenue for event organizers. In conclusion, the Sport Events market in Netherlands is experiencing growth and development due to customer preferences for active participation and attendance, the increasing popularity of niche and alternative sports, the rise of digital platforms for accessing sport events, the strong sports culture and government support, and the underlying macroeconomic factors of a strong economy and a thriving tourism industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.