Online Sports Betting - Luxembourg

Revenue in the Online Sports Betting market is projected to reach US$68.19m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.41%, resulting in a projected market volume of US$84.20m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 103.7k users by 2028.
User penetration will be 12.7% in 2024 and is expected to hit 15.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$818.40.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

Online sports betting is a rapidly growing industry in Luxembourg, driven by the increasing popularity of sports and the convenience of online platforms.

Customer preferences: In Luxembourg, customers have shown a strong preference for online sports betting due to its convenience and accessibility. The ability to place bets from the comfort of their own homes or on-the-go through mobile applications has made it a popular choice among sports enthusiasts. Additionally, the wide range of sports and betting options available online caters to the diverse interests of customers, further driving the growth of the market.

Trends in the market: One of the key trends in the online sports betting market in Luxembourg is the growing popularity of live betting. This allows customers to place bets on ongoing matches or events in real-time, adding an element of excitement and engagement to the betting experience. The availability of live streaming and real-time statistics has further enhanced the appeal of live betting, attracting a larger customer base. Another trend in the market is the increasing use of data analytics and artificial intelligence (AI) in sports betting platforms. These technologies enable companies to analyze vast amounts of data, such as player performance, team statistics, and historical trends, to provide customers with more accurate predictions and recommendations. This not only enhances the overall betting experience but also increases the chances of winning, attracting more customers to the online platforms.

Local special circumstances: Luxembourg's small size and high population density contribute to the growth of the online sports betting market. With limited physical space for traditional betting shops, online platforms provide a convenient and efficient alternative for customers to place their bets. Additionally, the country's high internet penetration rate and advanced digital infrastructure make it easier for people to access online sports betting platforms.

Underlying macroeconomic factors: Luxembourg's strong economy and high disposable income levels play a significant role in the growth of the online sports betting market. As people have more disposable income, they are more likely to engage in recreational activities such as sports betting. Furthermore, the country's stable political environment and favorable regulatory framework create a conducive environment for the online sports betting industry to thrive. In conclusion, the online sports betting market in Luxembourg is experiencing significant growth due to customer preferences for convenience and accessibility, as well as the adoption of technologies such as live betting and data analytics. The country's small size, high population density, strong economy, and favorable regulatory environment further contribute to the development of the market. As the popularity of online sports betting continues to rise, it is expected to become an integral part of the sports culture in Luxembourg.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.