Online Lottery - Georgia

Georgia

Highlights

Revenue in the Online Lottery market is projected to reach US$9.55m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.09%, resulting in a projected market volume of US$11.65m by 2028.
In the Online Lottery market, the number of users is expected to amount to 18.9k users by 2028.
User penetration will be 0.4% in 2024 and is expected to hit 0.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$632.80.
In global comparison, most revenue will be generated United States (US$5.74bn in 2024).
With a projected rate of 6.6%, the user penetration in the Online Lottery market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in Georgia has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms, leading to increased demand for online lottery services. Additionally, several trends in the market have contributed to its development.

Customer preferences: Customers in Georgia have shown a strong preference for online lottery services. This can be attributed to the convenience and accessibility offered by online platforms. With the rise of smartphones and internet penetration, more people are opting to play lottery games online. The ease of purchasing tickets and the ability to participate in various lottery games from the comfort of their homes have made online lottery services increasingly popular among customers in Georgia.

Trends in the market: One trend in the Online Lottery market in Georgia is the introduction of new and innovative lottery games. Lottery operators are constantly looking for ways to attract and retain customers, and introducing new games is one strategy they employ. These new games often come with unique features and higher prize amounts, which appeal to customers and encourage them to participate. This trend has contributed to the growth of the online lottery market in Georgia. Another trend in the market is the use of technology to enhance the lottery experience. Online lottery platforms in Georgia are incorporating advanced features such as live streaming of lottery draws and interactive gameplay. These technological advancements make the lottery experience more engaging and immersive for customers, further driving the growth of the online lottery market.

Local special circumstances: Georgia has a relatively small population compared to other countries, which creates a unique market dynamic for online lottery services. The limited number of players means that lottery operators need to focus on customer retention and loyalty. This has led to the introduction of loyalty programs and special promotions to incentivize customers to continue playing. Additionally, the close-knit community in Georgia allows for word-of-mouth marketing, which can significantly impact the success of online lottery platforms.

Underlying macroeconomic factors: The growing economy and increasing disposable income in Georgia have played a role in the development of the online lottery market. As people have more money to spend, they are more likely to participate in lottery games. Additionally, the ease of online transactions and the availability of secure payment methods have made it convenient for customers to purchase lottery tickets online. In conclusion, the Online Lottery market in Georgia is developing due to customer preferences for online platforms, the introduction of new and innovative lottery games, the use of technology to enhance the lottery experience, local special circumstances such as loyalty programs and word-of-mouth marketing, and underlying macroeconomic factors such as a growing economy and increasing disposable income. These factors have contributed to the growth and success of the online lottery market in Georgia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.