Online Dating - Georgia

Georgia

Highlights

Revenue in the Online Dating market is projected to reach US$1.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.41%, resulting in a projected market volume of US$1.41m by 2028.
In the Online Dating market, the number of users is expected to amount to 201.5k users by 2028.
User penetration will be 4.1% in 2024 and is expected to hit 5.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$7.23.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Georgia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Online Dating market have shifted towards convenience and efficiency, as more people seek to connect with potential partners online. This trend is not unique to Georgia, as it can be observed in many other countries worldwide. The increasing use of smartphones and the availability of high-speed internet have made online dating platforms more accessible to a larger population. Additionally, the anonymity and convenience offered by these platforms have attracted individuals who may be hesitant to pursue traditional dating methods. Trends in the Online Dating market in Georgia are also influenced by global and regional developments. One such trend is the rise of niche dating platforms that cater to specific interests or demographics. This trend reflects the growing diversity of online daters and their desire to find like-minded individuals. Niche dating platforms can range from sites for specific religious or cultural groups to platforms that focus on specific hobbies or interests. By catering to specific niches, these platforms offer a more tailored and personalized dating experience. Local special circumstances in Georgia have also contributed to the development of the Online Dating market. Georgian society is becoming more open to the idea of online dating, as traditional social norms and stigmas surrounding dating are gradually evolving. This shift is driven by factors such as urbanization, globalization, and increased exposure to Western culture through media and travel. As a result, more Georgians are embracing online dating as a viable option for meeting potential partners. Underlying macroeconomic factors also play a role in the growth of the Online Dating market in Georgia. Economic stability and rising disposable incomes have increased the willingness of individuals to spend money on dating services. As the economy improves, people are more willing to invest in their personal lives and explore new avenues for finding love and companionship. In conclusion, the Online Dating market in Georgia is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. The shift towards convenience and efficiency, the rise of niche dating platforms, evolving social norms, and economic stability are all contributing factors. As technology continues to advance and societal attitudes towards online dating continue to evolve, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.