Online Lottery - Bulgaria

Bulgaria

Highlights

Revenue in the Online Lottery market is projected to reach US$30.81m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.31%, resulting in a projected market volume of US$37.90m by 2028.
In the Online Lottery market, the number of users is expected to amount to 56.3k users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$686.00.
In global comparison, most revenue will be generated United States (US$5.74bn in 2024).
With a projected rate of 6.6%, the user penetration in the Online Lottery market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in Bulgaria has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms, leading to an increase in the popularity of online lottery games. This trend can be attributed to several factors, including convenience, accessibility, and a wider variety of games available online.

Customer preferences: Customers in Bulgaria are increasingly turning to online lottery platforms due to the convenience they offer. Online lottery games can be played from the comfort of one's own home, eliminating the need to visit a physical lottery retailer. This convenience factor has made online lottery games more appealing to a wider audience, including busy professionals and individuals who may not have easy access to physical lottery retailers. In addition to convenience, online lottery platforms also offer a wider variety of games compared to traditional lottery retailers. This variety allows customers to choose from different types of lottery games, such as instant win games, scratch cards, and traditional number-based lotteries. The availability of these diverse options has attracted a larger customer base, as individuals can find games that suit their preferences and interests.

Trends in the market: One of the key trends in the Bulgarian online lottery market is the growth of mobile lottery gaming. With the increasing popularity of smartphones and mobile devices, more customers are accessing online lottery platforms through mobile apps. This trend has led to a surge in mobile lottery gaming, as customers can now play lottery games on-the-go, anytime and anywhere. Another trend in the market is the introduction of innovative features and promotions by online lottery operators. To attract and retain customers, operators are constantly developing new and exciting features, such as interactive gameplay, bonus rounds, and loyalty programs. These features enhance the overall gaming experience and incentivize customers to continue playing on the platform.

Local special circumstances: Bulgaria has a well-established gambling industry, with a strong regulatory framework in place. The country's government has implemented strict regulations to ensure the security and fairness of online lottery games. This regulatory environment has fostered trust among customers, leading to increased participation in online lottery gaming.

Underlying macroeconomic factors: The growth of the online lottery market in Bulgaria can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. As disposable income rises, individuals have more money to spend on leisure activities, including online lottery gaming. In conclusion, the Online Lottery market in Bulgaria has experienced significant growth due to customer preferences for convenience and a wider variety of games. The market has also seen trends such as the rise of mobile lottery gaming and the introduction of innovative features by operators. The local special circumstances, including a well-regulated gambling industry, have contributed to the market's growth. Additionally, favorable macroeconomic factors, such as steady economic growth and increased disposable income, have played a role in the development of the online lottery market in Bulgaria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.