Online Casinos - Bulgaria | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$50.87m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.68%, resulting in a projected market volume of US$63.46m by 2028.
In the Online Casinos market, the number of users is expected to amount to 231.7k users by 2028.
User penetration will be 3.0% in 2024 and is expected to hit 3.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$249.70.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Bulgaria has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences: Bulgarian customers have shown a growing interest in online casinos due to the convenience and accessibility they offer. With the increasing popularity of smartphones and the widespread availability of high-speed internet, more people are opting for online gambling as a form of entertainment. Additionally, the wide variety of games and the ability to play at any time and from any location have also contributed to the rising demand for online casinos in Bulgaria.

Trends in the market: One of the main trends in the Bulgarian online casinos market is the shift towards mobile gambling. As more people own smartphones and tablets, they are increasingly using these devices to access online casinos. This trend is expected to continue as technology advances and mobile devices become even more prevalent. Online casinos are adapting to this trend by developing mobile-friendly platforms and offering a seamless gaming experience on mobile devices. Another trend in the market is the increasing popularity of live dealer games. Live dealer games provide players with a more immersive and interactive experience, as they can interact with real dealers and other players in real-time. This trend is driven by the desire for a more authentic casino experience and the advancements in streaming technology that enable high-quality live streaming of games. Online casinos in Bulgaria are incorporating more live dealer games into their offerings to cater to this growing demand.

Local special circumstances: Bulgaria has a well-regulated online gambling market, which has contributed to the growth of the online casinos industry. The country has a licensing system in place that ensures the operators are reputable and comply with strict regulations. This has helped to build trust among customers and attract reputable online casino operators to the Bulgarian market. Furthermore, Bulgaria has a relatively low tax rate for online casinos compared to some other countries in the region. This has made it an attractive destination for online casino operators looking to expand their operations. The favorable tax environment has encouraged investment in the market and has contributed to the overall growth of the online casinos industry in Bulgaria.

Underlying macroeconomic factors: The growth of the online casinos market in Bulgaria is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. As people have more disposable income, they are more likely to spend money on leisure activities, including online gambling. Additionally, Bulgaria has a relatively young population, with a high percentage of internet users. This demographic factor has contributed to the growth of the online casinos market, as younger generations are more likely to engage in online gambling activities. The combination of a growing economy, increasing disposable income, and a tech-savvy population has created a favorable environment for the development of the online casinos market in Bulgaria. In conclusion, the Online Casinos market in Bulgaria is experiencing significant growth due to changing customer preferences, such as the shift towards mobile gambling and the increasing popularity of live dealer games. The country's well-regulated market and favorable tax environment have also contributed to the growth of the industry. Additionally, underlying macroeconomic factors, such as steady economic growth and a young population, have created a favorable environment for the development of the online casinos market in Bulgaria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.