Online Gambling - Latvia | Statista Market Forecast

Revenue in the Online Gambling market is projected to reach US$158.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.87%, resulting in a projected market volume of US$191.70m by 2028.
The Online Casinos market has a projected market volume of US$78.05m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.47k in 2024.
In the Online Gambling market, the number of users is expected to amount to 127.2k users by 2028.
User penetration in the Online Gambling market will be at 5.9% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland

Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss

The Online Gambling market in Latvia has been experiencing significant growth in recent years.

Customer preferences: Latvian customers have shown a growing interest in online gambling, with more and more people choosing to gamble online rather than at traditional brick-and-mortar casinos. This shift in customer preferences can be attributed to several factors. Firstly, online gambling offers convenience and accessibility, allowing players to gamble from the comfort of their own homes at any time of the day or night. Additionally, online gambling platforms often offer a wider range of games and betting options compared to physical casinos, appealing to a broader customer base.

Trends in the market: One of the key trends in the Latvian online gambling market is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, more and more players are opting to gamble on the go. Mobile gambling apps and optimized websites provide a seamless and user-friendly experience, allowing players to enjoy their favorite games wherever they are. This trend is expected to continue as technology continues to advance and mobile devices become even more prevalent. Another trend in the market is the growing demand for live dealer games. These games combine the convenience of online gambling with the immersive experience of playing at a physical casino. Players can interact with real dealers and other players in real-time, creating a more social and engaging atmosphere. Live dealer games have become particularly popular among players who enjoy the social aspect of gambling and want to replicate the experience of being in a casino.

Local special circumstances: One of the factors contributing to the growth of the online gambling market in Latvia is the country's strict regulations on land-based casinos. The Latvian government has implemented stringent licensing requirements and high taxes on physical casinos, making it difficult for new operators to enter the market. This has led to a limited number of land-based casinos in the country, creating a demand for online gambling alternatives. Additionally, the Latvian government has taken steps to regulate and license online gambling operators, ensuring a safe and secure environment for players.

Underlying macroeconomic factors: The growth of the online gambling market in Latvia can also be attributed to the country's strong economy and increasing disposable income. As the economy continues to grow, more people have the financial means to participate in online gambling activities. Additionally, the rise of the middle class in Latvia has led to an increase in leisure spending, with online gambling being one of the preferred forms of entertainment. The combination of a strong economy and increasing disposable income has created a favorable environment for the growth of the online gambling market in Latvia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.