Online Gambling - Central America

Central America

Highlights

Revenue in the Online Gambling market is projected to reach US$189.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.97%, resulting in a projected market volume of US$239.40m by 2028.
The Online Sports Betting market has a projected market volume of US$98.19m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$712.30 in 2024.
In the Online Gambling market, the number of users is expected to amount to 315.5k users by 2028.
User penetration in the Online Gambling market will be at 0.5% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in Central America is experiencing significant growth and development.

Customer preferences: Customers in Central America are increasingly drawn to online gambling due to its convenience and accessibility. Online gambling platforms offer a wide range of games and betting options, allowing customers to enjoy their favorite casino games and sports betting from the comfort of their own homes. Additionally, online gambling provides customers with the opportunity to access international gambling markets, expanding their options and increasing the excitement of the experience.

Trends in the market: One of the key trends in the Central American online gambling market is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, customers are now able to access online gambling platforms anytime and anywhere. This has led to a surge in mobile gambling apps and optimized websites, providing a seamless and user-friendly experience for customers on the go. Another trend in the market is the growing interest in live dealer games. These games combine the convenience of online gambling with the immersive experience of a real casino. With live dealer games, customers can interact with professional dealers and other players in real-time, creating a more social and engaging atmosphere. This trend has been particularly popular among younger customers who value the interactive nature of the games.

Local special circumstances: Central America has a rich cultural heritage and a strong tradition of gambling. Many countries in the region have a long history of land-based casinos, which has laid the foundation for the development of the online gambling market. The familiarity and acceptance of gambling in the local culture have contributed to the growth of the online gambling industry in Central America.

Underlying macroeconomic factors: The growth of the online gambling market in Central America can also be attributed to several underlying macroeconomic factors. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and discretionary spending. As a result, more customers in Central America have the financial means to engage in online gambling activities. Additionally, improvements in internet infrastructure and connectivity have made it easier for customers to access online gambling platforms, further driving the growth of the market. In conclusion, the Online Gambling market in Central America is growing and evolving, driven by customer preferences for convenience and accessibility. The increasing popularity of mobile gambling and live dealer games reflects the changing preferences of customers in the region. The local special circumstances, such as the cultural acceptance of gambling, have also played a role in the development of the market. Furthermore, underlying macroeconomic factors, such as economic growth and improved internet connectivity, have contributed to the expansion of the online gambling industry in Central America.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.