Online Gambling - Benelux | Statista Market Forecast

Revenue in the Online Gambling market is projected to reach US$2.24bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.30%, resulting in a projected market volume of US$2.75bn by 2028.
The Online Sports Betting market has a projected market volume of US$1.05bn in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$825.20 in 2024.
In the Online Gambling market, the number of users is expected to amount to 3.2m users by 2028.
User penetration in the Online Gambling market will be at 0.00 in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland

Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss

The Online Gambling market in Benelux has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Customers in Benelux are increasingly turning to online gambling as a convenient and accessible form of entertainment. The rise of smartphones and the widespread availability of high-speed internet have made it easier than ever for people to access online gambling platforms. Additionally, the younger generation, who are more tech-savvy and digitally connected, are showing a greater interest in online gambling compared to traditional forms of gambling.

Trends in the market: One of the key trends in the online gambling market in Benelux is the increasing popularity of sports betting. With a strong sports culture and a passion for football, customers in Benelux are drawn to online platforms that offer a wide range of sports betting options. This trend is further fueled by the growing number of partnerships between online gambling operators and sports teams, which helps to promote sports betting and attract more customers. Another trend in the market is the emergence of live casino games. Online gambling platforms in Benelux are now offering live dealer games, where players can interact with real dealers in real-time. This provides a more immersive and authentic gambling experience, which is particularly appealing to customers who miss the social aspect of traditional casinos.

Local special circumstances: Benelux is a region known for its liberal approach to gambling regulation. Unlike some other countries, the legal framework for online gambling in Benelux is relatively relaxed, allowing operators to offer a wide range of gambling products and services. This has created a favorable environment for the growth of the online gambling market, attracting both domestic and international operators.

Underlying macroeconomic factors: The strong economic performance of the Benelux countries, Belgium, the Netherlands, and Luxembourg, has also contributed to the growth of the online gambling market. With a high disposable income and a stable economy, customers in Benelux have more discretionary spending to allocate towards online gambling. Additionally, the high internet penetration rate in the region ensures a large potential customer base for online gambling operators. In conclusion, the online gambling market in Benelux is experiencing significant growth due to changing customer preferences, favorable local circumstances, and underlying macroeconomic factors. The increasing popularity of sports betting and live casino games, coupled with the liberal regulatory environment and strong economic performance, have created a thriving online gambling market in Benelux.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.