Key regions: United States, Asia, Japan, Germany, South Korea
The Online Gambling market in Americas is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Customers in the Americas are increasingly drawn to the convenience and accessibility of online gambling. With the rise of smartphones and high-speed internet, more people are opting to gamble online rather than visit traditional brick-and-mortar casinos. This shift in customer preferences is fueled by the desire for a more convenient and flexible gambling experience.
Trends in the market: One of the key trends in the Online Gambling market in Americas is the legalization and regulation of online gambling in several countries. This trend is driven by the recognition of the economic benefits that online gambling can bring, such as increased tax revenue and job creation. As a result, more countries in the Americas are passing legislation to legalize and regulate online gambling, which is leading to the growth of the market. Another trend in the market is the increasing popularity of online sports betting. Sports betting has always been a popular form of gambling in the Americas, and the emergence of online platforms has made it even more accessible. With the legalization of sports betting in several countries, the market for online sports betting is expected to continue growing.
Local special circumstances: The Online Gambling market in Americas is also influenced by local special circumstances. For example, in countries where gambling is deeply ingrained in the culture, such as the United States and Canada, there is already a strong demand for online gambling. Additionally, countries with a large population of young adults, who are more likely to engage in online gambling, are driving the growth of the market.
Underlying macroeconomic factors: The growth of the Online Gambling market in Americas is also influenced by underlying macroeconomic factors. For example, the overall economic growth in the region has led to an increase in disposable income, which in turn has fueled the demand for online gambling. Additionally, the increasing penetration of smartphones and internet connectivity has made it easier for people to access online gambling platforms, further contributing to market growth. In conclusion, the Online Gambling market in Americas is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, along with the legalization and regulation of the market, are driving the growth of the industry. With the continued growth of the economy and advancements in technology, the Online Gambling market in Americas is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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