Market Insights Digital eServices Online Education

Online Learning Platforms - Australia & Oceania

Australia & Oceania

Revenue in the Online Learning Platforms market is projected to reach US$314.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.66%, resulting in a projected market volume of US$488.40m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 8.3m users by 2028.
User penetration will be 13.9% in 2024 and is expected to hit 18.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$53.71.
In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

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Analyst Opinion

The Online Learning Platforms market in Australia & Oceania is witnessing significant growth and development due to various factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth.

Customer preferences: Customers in Australia & Oceania are increasingly opting for online learning platforms due to their convenience and flexibility. With busy lifestyles and limited time, individuals are looking for ways to enhance their skills and knowledge without the constraints of traditional classroom settings. Online learning platforms provide the opportunity to learn at one's own pace and from anywhere, making it an attractive option for many.

Trends in the market: One of the key trends in the Online Learning Platforms market in Australia & Oceania is the increasing demand for specialized courses. As industries evolve and new skills become necessary, individuals are seeking out online courses that cater to their specific needs. This trend is driven by the desire to stay competitive in the job market and acquire skills that are in high demand. Another trend in the market is the rise of collaborative learning platforms. These platforms not only provide access to course materials but also foster a sense of community among learners. This trend is fueled by the need for social interaction and networking opportunities, even in online learning environments.

Local special circumstances: Australia & Oceania is a region with diverse cultures and languages. This diversity presents a unique challenge for online learning platforms to cater to the specific needs of different countries and communities within the region. Platforms that offer multilingual options and culturally sensitive content have an advantage in this market. Furthermore, the geographical spread of the region poses logistical challenges for traditional education systems. Online learning platforms provide a solution to overcome these barriers by offering access to education regardless of location. This is particularly relevant for remote areas or islands within Oceania.

Underlying macroeconomic factors: The growth of the Online Learning Platforms market in Australia & Oceania is also influenced by underlying macroeconomic factors. The region has experienced steady economic growth in recent years, resulting in increased disposable income and a greater willingness to invest in personal development. This economic stability provides a favorable environment for the growth of the online learning industry. Additionally, advancements in technology and internet infrastructure have made online learning more accessible and efficient. The increasing availability of high-speed internet and the proliferation of smartphones have made it easier for individuals to access online learning platforms. This technological progress has contributed to the growth of the market in Australia & Oceania. In conclusion, the Online Learning Platforms market in Australia & Oceania is developing rapidly due to customer preferences for convenience and flexibility, trends in specialized and collaborative learning, local special circumstances such as cultural diversity and geographical challenges, and underlying macroeconomic factors such as economic growth and technological advancements. These factors have created a conducive environment for the growth of the online learning industry in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.