Key regions: India, Brazil, Germany, South Korea, China
The Sport Events market in Australia & Oceania is experiencing significant growth and development in recent years.
Customer preferences: Customers in Australia & Oceania have shown a strong preference for attending and participating in sports events. The region has a rich sporting culture, with sports such as rugby, cricket, and Australian rules football being immensely popular. This has led to a high demand for tickets to live sporting events, as fans are eager to support their favorite teams and athletes. Additionally, there is a growing interest in participating in sports events, with individuals of all ages and fitness levels looking for opportunities to engage in recreational and competitive sports.
Trends in the market: One of the key trends in the Sport Events market in Australia & Oceania is the increasing popularity of international sporting events. The region has successfully hosted major tournaments such as the Rugby World Cup and the Commonwealth Games, attracting a large number of international visitors. This trend is expected to continue as the region's reputation as a sporting destination grows. Furthermore, there is a growing trend towards hosting niche and alternative sports events, catering to specific interests and demographics. This allows for a more diverse range of sporting experiences and attracts a wider audience.
Local special circumstances: Australia & Oceania's geographical location and climate provide unique opportunities for outdoor sports events. The region's warm weather and stunning natural landscapes make it an ideal destination for outdoor activities such as surfing, sailing, and beach volleyball. Additionally, the region's multicultural population contributes to a vibrant and diverse sporting scene, with a wide range of sports and events being celebrated.
Underlying macroeconomic factors: The growing Sport Events market in Australia & Oceania can be attributed to several underlying macroeconomic factors. Firstly, the region's strong economy and high disposable income levels enable individuals to spend on leisure activities, including attending sports events. Secondly, the government's investment in sports infrastructure and facilities has helped attract major sporting events and improve the overall quality of the sport events market. Lastly, the rise of digital platforms and social media has made it easier for sports fans to access information about upcoming events and purchase tickets, further driving the growth of the market. In conclusion, the Sport Events market in Australia & Oceania is experiencing significant growth and development due to customer preferences for live sporting experiences, the popularity of international events, unique local circumstances, and underlying macroeconomic factors. This trend is expected to continue as the region's sporting culture and reputation as a sporting destination continue to grow.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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