eServices

Revenue in the eServices market is projected to reach US$15.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.04%, resulting in a projected market volume of US$16.47m by 2028.
The Dating Services market is expected to show a revenue growth of 2.5% in 2025.0.
The Dating Services market has a projected market volume of US$8.53m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$42.30 in 2024.
In the Event Tickets market, the number of users is expected to amount to 247.0k users by 2028.
User penetration in the Event Tickets market will be at 4.0% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Oman is experiencing significant growth and development due to various factors.

Customer preferences: Customers in Oman are increasingly embracing eServices due to the convenience and efficiency they offer. With the advancement of technology, people are becoming more comfortable with conducting transactions online and accessing services digitally. This shift in customer preferences is driving the demand for eServices in Oman.

Trends in the market: One of the key trends in the eServices market in Oman is the increasing adoption of mobile applications. Mobile apps provide a user-friendly interface and allow customers to access a wide range of services at their fingertips. From banking and shopping to healthcare and government services, mobile apps are becoming the preferred platform for accessing eServices in Oman. Another trend in the eServices market is the integration of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to enhance the user experience and provide personalized services. For example, AI-powered chatbots are being deployed to provide instant customer support and assist with various transactions. ML algorithms are also being used to analyze customer data and provide tailored recommendations.

Local special circumstances: Oman has a young and tech-savvy population, which is driving the demand for eServices. The country has a high internet penetration rate, with a large percentage of the population having access to smartphones and other digital devices. This tech-savvy population is eager to embrace new technologies and is driving the adoption of eServices in Oman. Additionally, the government of Oman has been actively promoting the use of eServices. The government has launched various initiatives to digitize public services and make them more accessible to citizens. This includes the introduction of online portals and mobile apps for services such as healthcare, education, and government transactions. The government's support and investment in digital infrastructure are creating a favorable environment for the growth of the eServices market in Oman.

Underlying macroeconomic factors: The eServices market in Oman is also benefiting from favorable macroeconomic factors. The country has a stable economy and a high per capita income, which allows individuals and businesses to invest in digital technologies. The government's focus on diversifying the economy and reducing dependence on oil has also led to increased investment in the digital sector. Furthermore, the COVID-19 pandemic has accelerated the adoption of eServices in Oman. The need for social distancing and remote access to services has led to a surge in demand for online platforms and digital solutions. This has further propelled the growth of the eServices market in Oman. In conclusion, the eServices market in Oman is witnessing significant growth and development due to customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing adoption of mobile applications, integration of AI and ML technologies, and the government's support for digital transformation are driving the growth of the eServices market in Oman.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.