Market Insights Digital eServices Dating Services

Matchmaking - Oman

Oman

Revenue in the Matchmaking market is projected to reach US$3.49m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.36%, resulting in a projected market volume of US$3.54m by 2028.
In the Matchmaking market, the number of users is expected to amount to 38.5k users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 0.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$91.77.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Oman is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Matchmaking market in Oman are shifting towards online platforms and personalized services. With the increasing use of technology and the internet, customers are seeking convenient and efficient ways to find compatible partners. Online matchmaking platforms provide a wide range of options and allow individuals to connect with potential partners from the comfort of their own homes. Additionally, customers are looking for personalized services that cater to their specific needs and preferences. Matchmaking companies in Oman are adapting to these preferences by offering customized matchmaking services and utilizing advanced algorithms to match individuals based on their compatibility. Trends in the Matchmaking market in Oman are also contributing to its growth. One of the key trends is the rise of mobile dating applications. These applications provide a convenient and accessible platform for individuals to connect with potential partners on the go. The increasing popularity of social media platforms is also influencing the matchmaking market in Oman. Many matchmaking companies are leveraging social media platforms to reach a wider audience and promote their services. Furthermore, there is a growing trend of niche matchmaking services that cater to specific demographics or interests. These specialized services offer a more targeted approach to matchmaking and attract customers who are looking for specific qualities in their partners. Local special circumstances in Oman are also driving the development of the Matchmaking market. The cultural and religious norms in Oman place a strong emphasis on marriage and family. Matchmaking is seen as a traditional and important practice in Omani society, and many individuals seek the assistance of professional matchmakers to find suitable partners. Additionally, the relatively small population in Oman creates a close-knit community where word-of-mouth referrals and personal recommendations play a significant role in the matchmaking process. This creates opportunities for matchmaking companies to establish a strong presence in the market and build trust among customers. Underlying macroeconomic factors, such as the growing economy and increasing disposable income, are also contributing to the development of the Matchmaking market in Oman. As the economy grows, individuals have more financial resources to invest in matchmaking services. This allows matchmaking companies to offer a wider range of services and attract a larger customer base. Furthermore, the increasing urbanization and modernization in Oman are changing social dynamics and creating new opportunities for individuals to meet potential partners. Matchmaking companies are capitalizing on these changes by providing innovative and tailored solutions to meet the evolving needs of their customers. Overall, the Matchmaking market in Oman is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, matchmaking companies in Oman will need to adapt and innovate to stay competitive and meet the needs of their customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.